The Global Standard for IoT 
                                   ®
         Security 
         Congratulations! You're "ioXt certified." That means you're part of an alliance of forward-thinking 
         companies dedicated to making the world a more cybersafe place. The ioXt Alliance was created to 
         provide verifiable security standards through an industry-led, multi-stakeholder process.
          
         The ioXt Certification Program provides a continuous assurance that industry agreed-upon security 
         practices have been followed in the development of certified products.
         Together, the ioXt Alliance and the ioXt Certification Program (represented by the ioXt SmartCert) are 
         the heart of the ioXt Alliance brand assets. 
              ©Copyright 2022 ioXt.  All Rights Reserved                                          2
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       Table of Contents
       Introduction.......................................................  5 
       What We Offer.....................................................  6 
       General Guidelines..............................................  7 
       Purpose & Use.....................................................  9 
       ioXt Alliance logo.................................................  12
        ioXt Authorized Lab logo.....................................  13 
       ioXt SmartCert logo..............................................  16 
       Typography...........................................................  18 
       Color Palette.........................................................  20 
       Contacts................................................................  24 
           ©Copyright 2022 ioXt.  All Rights Reserved                     3
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               Welcome
               to the
               ioXt Alliance
               Brand Guide
           ©Copyright 2022 ioXt.  All Rights Reserved                     4
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               Introduction
               What is the ioXt Alliance?                                                         Who is this guide for?
               The ioXt Alliance  is  a  group  of  manufacturers,  industry  alliances  and      This guide is for those who are authorized to use ioXt Alliance brand 
               government  organizations  dedicated  to  harmonizing  best  security              assets for: 
               practices  and  establishing  testable  standards  that  give  retailers  and 
               consumers product confidence in a highly connected world. Members of               •   marketing or advertising 
               the ioXt Alliance created the ioXt Security Pledge, eight principles that          •   print packaging 
               compose a set of device standards that bring security, upgradability and 
               transparency to the market and directly into the hands of consumers.               The mission of the ioXt Alliance is to build manufacturer and consumer 
                                                                                                  confidence in the security of loT products. Guidelines contained herein 
               Why is this Guide important?                                                       will enable you to use ioXt Alliance brand assets properly and effectively, 
                                                                                                  so  your  marketing  effortfully  capture  the  value  of  the  brand  that 
               These guidelines outline the general rules for using ioXt Alliance brand           represents The Global Standard for loT Security. 
               assets and for showcasing ioXt Alliance content. You may only use the 
               approved  brand  assets  that  are  licensed  through  your  applicable            Thank you for being a valuable member of the ioXt team! 
               agreement. Consistent use of these assets helps people easily recognize 
               references to ioXt Alliance and protect our company trademarks. Any ioXt 
               Alliance logos or images found elsewhere on the web are not approved 
               for use. 
                         ©Copyright 2022 ioXt.  All Rights Reserved                                                                                                            5
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       What We Offer
                  The ioXt Alliance and its brands stand for confidence and peace of mind in the security 
                   of loT products. What we offer are those marks and the experience they represent. 
           ©Copyright 2022 ioXt.  All Rights Reserved                     6
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