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picture1_Promotion Ppt 42369 | 1 Brand Communication


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File: Promotion Ppt 42369 | 1 Brand Communication
brand attributes brand attributes brand activation brand activation brand brand touch point brand brand touch point communication communication promotion strategy promotion strategy brand attributes brand attributes tangible product features inherent ...

icon picture PPTX Filetype Power Point PPTX | Posted on 16 Aug 2022 | 3 years ago
Partial capture of text on file.
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                Brand Attributes
                Brand Attributes
   Brand activation – 
   Brand activation – 
      Brand    Brand touch point
      Brand    Brand touch point
   Communication
   Communication
               Promotion strategy
               Promotion strategy
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      Brand Attributes
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    Brand attributes
     Tangible product features 
     inherent in brand experience
     Ex : product at Point of purchase 
     - supporting environment that 
     coherence with the brand 
     identity
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              Promotion  IMC
              IMC plays a major role in the process of developing and 
              sustaining brand identity and equity.
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...Brand attributes activation touch point communication promotion strategy tangible product features inherent in experience ex at of purchase supporting environment that coherence with the identity imc plays a major role process developing and sustaining equity...

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