274x Filetype PPTX File size 0.71 MB Source: avina.lecture.ub.ac.id
+ Brand Attributes Brand Attributes Brand activation – Brand activation – Brand Brand touch point Brand Brand touch point Communication Communication Promotion strategy Promotion strategy + Brand Attributes + Brand attributes Tangible product features inherent in brand experience Ex : product at Point of purchase - supporting environment that coherence with the brand identity + + Promotion IMC IMC plays a major role in the process of developing and sustaining brand identity and equity.
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