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picture1_Marketing Ppt 67480 | Brand Ekuity Week 6


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File: Marketing Ppt 67480 | Brand Ekuity Week 6
chapter questions what is a brand and how does branding work what is brand equity how is brand equity built measured and managed what are the important decisions in developing ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago

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Partial capture of text on file. 
       Chapter Questions
   • What is a brand and how does 
    branding work?
   • What is brand equity?
   • How is brand equity built, measured, 
    and managed?
   • What are the important decisions in 
    developing a branding strategy?
     ESPN: A Strong Brand
          Steps in 
    Strategic Brand Management
   • Identifying and establishing brand 
    positioning
   • Planning and implementing brand 
    marketing
   • Measuring and interpreting brand 
    performance
   • Growing and sustaining brand value
       What is a Brand?
    A brand is a name, term, sign, symbol 
    or design, or a combination of them, 
     intended to identify the goods or 
     services of one seller or group of 
    sellers and to differentiate them from 
        those of competitors.
       The Role of Brands
       Identify the maker
       Identify the maker
        Simplify product handling
        Simplify product handling
           Organize accounting
            Organize accounting
              Offer legal protection
               Offer legal protection
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...Chapter questions what is a brand and how does branding work equity built measured managed are the important decisions in developing strategy espn strong steps strategic management identifying establishing positioning planning implementing marketing measuring interpreting performance growing sustaining value name term sign symbol or design combination of them intended to identify goods services one seller group sellers differentiate from those competitors role brands maker simplify product handling organize accounting offer legal protection...

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Category: Uncategorized / Uncategorized
Posted on: 28 Aug 2022 | 3 years ago
Tag: download pptx, brand, ekuity, week,
Filetype: PPTX
File size: 2.89 MB
Views: 235x
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