Marketing Today - Build Relationships
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             Acquisition                       Retention                      Development
                                Measured & Managed Cost-Effectively
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     The Demand Generation Levers
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       Success Plan
         Provides a guide to develop 
         “what’s next” recommendations
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       Demand Lifecycle™ Stages of 
       Maturity
                   © 1999 – 2008 ALL RIGHTS RESERVED Eloqua Best Practices: The Demand Lifecycle(TM)
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     Success Plan Questionnaire
     A)   What are your top 2-3 company goals? 
          •   Generate Revenue 
          •   Understanding how our product is being consumed & how they benefit from it. 
          •   Improve Productivity (through automation & programs)
     B)   What are your top 2-3 marketing goals?
          •   Increase conversion rate from FreeList to Paid Member 
          •   Fine tune email frequency, timing and content 
          •   Elevate brand perception beyond our current style 
          •   Break away from batch & blast with our sales campaigns 
          •   Improve/Expand Online Marketing 
     C) What are your top 2-3 marketing challenges? 
          •   Having difficulty breaking away from our traditional marketing initiatives 
          •   Making the transition from reporting performance of segments based on Months to 
              a rolling / automated format. 
          •   List segmentation and creation is a difficult process (We don't have enough 
              information from our audience in the db).
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