164x Filetype PPTX File size 0.05 MB Source: www.d.umn.edu
Examples of your survey questions • People are inherently good and therefore have the ability to want to change their ways and be a functioning member of society –SA, D, A, SA • Offenders should not be incapacitated after committing a crime –AS, D, A, SA • How effective do you feel incapacitation is for offenders? – 1 (not effective at all) to 5 (very effective) Survey Basics • Definition of “survey” research • Types of survey research –Self-administered • Paper/pencil, internet (email)… –Interview • Phone, in-person Rules of Engagement –statement vs. question –closed vs. open • Good closed-ended questions = mutually exclusive and exhaustive – Some exceptions here –Avoid “double-barreled questions” –Shorter is better –Avoid negative items –Avoid Bias –Global questions vs. specific –MUST BE CLEAR (meaning of “Native Americans”) –Should be relevant Questionnaire construction • General Formatting –DON’T SQUISH! • Contingency questions (why use, how use) • Matrix questions (upside/downside) • Ordering items • Instructions • ALWAYS PRE-TEST (best way to find errors) Self-administered surveys • Methods –Administer to group –Mail survey • How to increase response rates (why key issue?) – Acceptable response rate? + Can you show whether there is bais? – Dillman “Total design method” – The devil is in the details » Bulk vs. stamps – FOLLOW UP MAILINGS
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