◦
                                        Social responsibility: the responsibility of every 
                                        citizen (individual or organisation) to contribute 
                                        towards the well-being of the community and the 
                                        environment in which they live. It also includes being 
                                        aware of the consequences of your actions on the 
                                        community, the environment and society as a whole
                                       ◦
                                          Corporate Citizenship describes a company's role 
                                        and responsibility towards society.
                                       ◦
                                           Good corporate citizens: companies should 
                                       accept that they are  collectively responsible, 
                                       together  with government and other entities, for 
                                       their local   community and the environment. They 
                                       must  honour this as an essential part of their core 
                                       business.
                                       ◦
                                        Corporate citizenship includes creating positive 
                                        changes in the community through the products and 
                                        services provided and using the profits generated 
                                        from doing business in the community toward 
                                        community upliftment
   TRIPLE BOTTOM LINE
   Economic prosperity (Profit)
    • Making a profit is important to satisfy investors as 
    well as to satisfy employees who expect 
    remuneration
   Social responsibility (People)
    • SR is important as the focus should also be on the 
    people in the community, customers, suppliers etc
   Environmental sustainability (Planet)
    • If we do not take care of the planet, there will be no 
    future for the business or the generations to come.
                           Profit/Economic
                           • Triple Bottom line means that businesses should 
                            not only focus on profit]charge high prices, but 
                            should also invest in CSI projects.
    LINK BETWEEN           • Businesses should not make a profit at the 
         TRIPLE             expense of its community
                           People/Social
     BOTTOM LINE           • Business operations should not have a negative 
      AND SOCIAL            impact on/exploit people/employees/ customers.
    RESPONSIBILIT          • Businesses should engage/invest in sustainable 
                            community programmes/ projects that will 
             Y              benefit/uplift communities.
                           • Improve the life style/quality of life of their human 
                            resources/employees
                           Planet/Environment
                           • Businesses should not exhaust resources/harm 
                            the environment for production purposes
                           • May support energy-efficient/eco-friendly 
                            products/programmes. Recycle/Re-use waste, e.g. 
                            packaging from recycled material
                                                WAYS IN WHICH A BUSINESS PROJECT CAN 
                                                CONTRIBUTE TOWARDS THE COMMUNITY:
                                                •  Charitable contribution towards NGOs/Businesses can donate 
                                                   blankets to old-age homes/orphanages/running soup kitchens.
                                                •  Involvement in community education/Build schools in 
                                                   communities/Offer bursaries to needy students/Donate old computers 
                                                   to less privileged schools/Provide/Support adult education and 
                                                   training in the local community.
                                                •  Employee volunteer programmes where employees contribute to the 
                                                   community without getting paid for example renovating classrooms 
                                                   at a local disadvantaged primary school.
                                                •  Teach entrepreneurial skills/Offer support to individuals starting new 
                                                   business ventures.
                                                •  Conduct skills development/job creation projects/Offering bricklaying 
                                                   courses.
                                                •  Sponsor art and cultural programmes, such as school choirs.
                                                •  Support youth programmes, such as sport/recreational activities
   NATURE AND 
   PROCESS OF 
   CORPORATE SOCIAL 
   RESPONSIBILITY
   The following driving forces 
   pushing businesses towards CSR:
   • demands from government due 
    to limited government 
    resources
   • demands for greater 
    participation in CSR 
    programmes from business 
    stakeholders such as suppliers, 
    employees, communities and 
    investors