Learning Outcomes
    • An understanding and application of Corporate 
      Social Responsibility (CSR)
    • Explain the Pyramid of CSR.
    • Demonstrate the traditional arguments both 
      against and for CSR. 
                                                         2
          Introduction 
  The focus in this week is on corporate social 
    responsibility, which involves responsibilities 
    outside of making a profit and the key 
    questions for corporations include: 
  • Does business have a social responsibility? 
  • If so, what is the extent and type of the 
    responsibility?
                                                      3
 Corporate Social Responsibility
  What is Corporate Social Responsibility (CSR)?
                                                    4
               CSR
         •  ‘The awareness, acceptance and management of the wider implications of 
            corporate decisions.’         
                                                                                        (Boddy, 2014:140)
         •  ‘It is about what companies do to make a positive contribution to society 
            above and beyond that which constitutes their legal obligations.’ 
                                                                        (Blowfield and Murray, 2014:7)
         •  ‘Corporate social responsibility (CSR) is seriously considering the impact of 
            the company’s actions on society.’
                                                                                         (Paluszek, 1976)
         •  ‘Social responsibility … requires the individual to consider his/ her acts in 
            terms of a whole social system, and holds him/ her responsible for the 
            effects of his/ her acts anywhere in that system.’
                                                                                              (Davis,1967)
                                                                                                                 5
       Corporate Social Responsibility 
             Related Concepts 
         Carroll& Buchholtz(2016), PP 32-33
                                                                6