Discussion Questions
   • Read Preview Business Ethics Insight on LEGO
   • Why does LEGO have such a strong reputation of 
    CSR activities?
   • Why do other companies not follows successful 
    efforts to reduce packing material?
   • LEGO reduced harmful emissions from its 
    production facilities equivalent to removing 2000 
    cars.  Would you estimate that Lego saves money 
    by doing this or only enhances its CSR reputation?
                         © 2019 Taylor & Francis
   A Brief History of Corporate 
   Responsibility
   • Corporate social responsibility (CSR): 
     when companies go beyond the 
     requirements of running an 
     economically viable business within 
     the constraints of the law to protect 
     the environment and enhance the 
     well-being of their stakeholders
                             © 2019 Taylor & Francis
   A Brief History of Corporate 
   Responsibility
   • CSR can be set in the context of Adam 
     Smith’s classical economic theory
      • Invisible hand: the control by market forces 
       where competition favors those who produce 
       the best products at the best prices as 
       consumers also seek their own self interest in 
       buying those products or services
                               © 2019 Taylor & Francis
   A Brief History of Corporate 
   Responsibility
   • Cultural shift in the expectations for 
     business responsibilities in the 1960s 
     and 1970s
      • Civil rights 
      • Consumerism
      • Environmentalism
                              © 2019 Taylor & Francis
   Results of these Cultural Shifts
   • Many new legal constraints such as: 
      • Equal employment opportunity
      • Product safety
      • Worker safety
      • The environment
                                 © 2019 Taylor & Francis