150x Filetype PPTX File size 0.16 MB Source: iixfoundation.org
Contents IIX and Shujog Colors (RGB, CMYK, etc.) ◦ IIX Colors ◦ Shujog Colors Corporate Fonts Incorrect and Correct Logo Use ◦ Distorted Logo ◦ Orphaned Logo Tagline Use Writing Format ◦ Address Format ◦ Common Nouns into Proper Nouns ◦ Asia Pacific vs Asia-Pacific IIX and Shujog Colors IIX Blue: ◦ RGB: 25, 161, 213 ◦ CMYK: 74, 19, 3, 0 ◦ Hex code: #19a1d5 IIX Green: ◦ RGB: 151, 168, 60 ◦ CMYK: 46, 20, 100, 2 Capital Markets for Social Good™ ◦ Hex code: #97a83c Byline: ◦ RGB: 64, 64, 64 IIX and Shujog Colors Shujog Green: ◦ RGB: 151, 168, 60 ◦ CMYK: 46, 20, 100, 2 Opportunity for Impact™ ◦ Hex code: #97a83c Shujog Blue (used in ACTS) ◦ RGB: 14, 165, 223 ◦ CMYK: 73, 18, 0, 0 ◦ Hex code: #0ea5df Byline: ◦ RGB: 64, 64, 64 Corporate Fonts Font in logos: ◦ IIX and IIX product logos: Letter Gothic Std (bold) ◦ Kerning: -10 ◦ Vertical scale: 10% ◦ Shujog and Shujog product logos: Base fonts are a mix of Samarkan and Harrington ◦ ACTS and Mark in Shujog ACTS and Impact Mark logos: Helvetica Bold Corporate Font in flyers, teasers, presentations, etc: ◦ Corbel in headings ◦ Calibri in body ◦ Use Calibri for numbers (1,2,3,4, etc.), even when the number is in a heading EDMs, Press Releases and any email marketing: Verdana in Headings and body Spacing: 1 ½ between lines. Incorrect & Correct Logo Use
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