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picture1_Product Mix Ppt 68495 | Brand Guideline


 150x       Filetype PPTX       File size 0.16 MB       Source: iixfoundation.org


File: Product Mix Ppt 68495 | Brand Guideline
contents iix and shujog colors rgb cmyk etc iix colors shujog colors corporate fonts incorrect and correct logo use distorted logo orphaned logo tagline use writing format address format common ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 3 years ago
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       Contents
        IIX and Shujog Colors (RGB, CMYK, etc.)
       ◦ IIX Colors
       ◦ Shujog Colors
        Corporate Fonts
        Incorrect and Correct Logo Use
       ◦ Distorted Logo
       ◦ Orphaned Logo
        Tagline Use
        Writing Format
       ◦ Address Format
       ◦ Common Nouns into Proper Nouns
       ◦ Asia Pacific vs Asia-Pacific
             IIX and Shujog Colors
               IIX Blue:
               ◦ RGB: 25, 161, 213
               ◦ CMYK: 74, 19, 3, 0
               ◦ Hex code: #19a1d5
               IIX Green:
               ◦ RGB: 151, 168, 60
               ◦ CMYK: 46, 20, 100, 2
                                                                Capital Markets for Social Good™
               ◦ Hex code: #97a83c
               Byline:
               ◦ RGB: 64, 64, 64
         IIX and Shujog Colors
          Shujog Green:
          ◦ RGB: 151, 168, 60
          ◦ CMYK: 46, 20, 100, 2
                                             Opportunity for Impact™
          ◦ Hex code: #97a83c
          Shujog Blue (used in ACTS)
          ◦ RGB: 14, 165, 223
          ◦ CMYK: 73, 18, 0, 0
          ◦ Hex code: #0ea5df
          Byline:
          ◦ RGB: 64, 64, 64
                               Corporate Fonts
                              Font in logos:
                                 ◦ IIX and IIX product logos: Letter Gothic Std (bold)
                                    ◦   Kerning: -10
                                    ◦   Vertical scale: 10%
                                 ◦ Shujog and Shujog product logos: Base fonts are a mix of Samarkan and Harrington
                                 ◦ ACTS and Mark in Shujog ACTS and Impact Mark logos: Helvetica Bold
                              Corporate Font in flyers, teasers, presentations, etc:
                                 ◦ Corbel in headings
                                 ◦ Calibri in body
                                 ◦ Use Calibri for numbers (1,2,3,4, etc.), even when the number is in a heading
                              EDMs, Press Releases and any email marketing:
                              Verdana in Headings and body
                              Spacing: 1 ½ between lines.
  Incorrect & Correct 
  Logo Use
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...Contents iix and shujog colors rgb cmyk etc corporate fonts incorrect correct logo use distorted orphaned tagline writing format address common nouns into proper asia pacific vs blue hex code ad green capital markets for social good ac byline opportunity impact used in acts eadf font logos product letter gothic std bold kerning vertical scale base are a mix of samarkan harrington mark helvetica flyers teasers presentations corbel headings calibri body numbers even when the number is heading edms press releases any email marketing verdana spacing between lines...

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