Contents
        IIX and Shujog Colors (RGB, CMYK, etc.)
       ◦ IIX Colors
       ◦ Shujog Colors
        Corporate Fonts
        Incorrect and Correct Logo Use
       ◦ Distorted Logo
       ◦ Orphaned Logo
        Tagline Use
        Writing Format
       ◦ Address Format
       ◦ Common Nouns into Proper Nouns
       ◦ Asia Pacific vs Asia-Pacific
             IIX and Shujog Colors
               IIX Blue:
               ◦ RGB: 25, 161, 213
               ◦ CMYK: 74, 19, 3, 0
               ◦ Hex code: #19a1d5
               IIX Green:
               ◦ RGB: 151, 168, 60
               ◦ CMYK: 46, 20, 100, 2
                                                                Capital Markets for Social Good™
               ◦ Hex code: #97a83c
               Byline:
               ◦ RGB: 64, 64, 64
         IIX and Shujog Colors
          Shujog Green:
          ◦ RGB: 151, 168, 60
          ◦ CMYK: 46, 20, 100, 2
                                             Opportunity for Impact™
          ◦ Hex code: #97a83c
          Shujog Blue (used in ACTS)
          ◦ RGB: 14, 165, 223
          ◦ CMYK: 73, 18, 0, 0
          ◦ Hex code: #0ea5df
          Byline:
          ◦ RGB: 64, 64, 64
                               Corporate Fonts
                              Font in logos:
                                 ◦ IIX and IIX product logos: Letter Gothic Std (bold)
                                    ◦   Kerning: -10
                                    ◦   Vertical scale: 10%
                                 ◦ Shujog and Shujog product logos: Base fonts are a mix of Samarkan and Harrington
                                 ◦ ACTS and Mark in Shujog ACTS and Impact Mark logos: Helvetica Bold
                              Corporate Font in flyers, teasers, presentations, etc:
                                 ◦ Corbel in headings
                                 ◦ Calibri in body
                                 ◦ Use Calibri for numbers (1,2,3,4, etc.), even when the number is in a heading
                              EDMs, Press Releases and any email marketing:
                              Verdana in Headings and body
                              Spacing: 1 ½ between lines.
  Incorrect & Correct 
  Logo Use