The Picture Now
            The Picture Now
   16/17 Oct 2014 
                The Picture Now
                The Picture Now
         There are mainly two fashion groups:
         There are mainly two fashion groups:
         •
         • The HUGE retailers (H&M, Zara etc)
           The HUGE retailers (H&M, Zara etc)
       •
       • The BIG brands (Fendi, Gucci, Dior etc.)
         The BIG brands (Fendi, Gucci, Dior etc.)
                  And very little in between
                  And very little in between
     16/17 Oct 2014 
                  Difficult market penetration for 
                  Difficult market penetration for 
                         existing companies
                         existing companies
            As in comparison to the big producers, The SME’s have to face:
            As in comparison to the big producers, The SME’s have to face:
                               Change of 
                               Change of 
                               Mindset / 
                               Mindset / 
       Big competition     Subcontractor to      Difficult Sourcing
       Big competition     Subcontractor to      Difficult Sourcing
                               Producer
                               Producer
                    Expensive product development
                    Expensive product development
                          Lack of technology
                          Lack of technology
                                 PRICE
                                 PRICE
       16/17 Oct 2014 
         What can SME’s do in this cut throat market?
         What can SME’s do in this cut throat market?
           •• SSttaayy  smsmalall l and and kkeeeepp  oonn  wwoorrking king as as 
                  ssubcubcoonnttrracacttoorrs!s!
                      OORR
         •• CCararvvee  ooutut  a a ““nicnichehe””  mmararkkeett  ffoorr  tthehemmsseelvlveess
        •• GGeett  aall ll tthehe  hehelplp  ttheheyy  ccaann  tthrhroough ugh SSME ME supposupporrtt  
                   prprooggrraammss
       •• UUsese  uncuncoonnvveenntitioonalnal  mmeeansans  ttoo  sursurmmooununtt  sosoururccing ing 
                   prproobleblemmss
    16/17 Oct 2014 
                             What are technical fibers?
     A “NICHE” Market
     A “NICHE” Market                The Technology
             Microfibers: The technology behind          Microencapsulation: The textile 
             microfibers is the size of the fibre.       industry utilizes 
             Microfibers are fibres that are less than   microencapsulation, a technology 
             one denier per filament or 100 times        that uses microcapsules, which 
             finer than a human hair.                    serve as tiny containers of 
                                                         substances. The substance, liquid 
             Nanotechnology: One of the hottest          or solid, is released to fulfil a 
             trends in the fashion industry today is     specific purpose
             ‘nanotechnology,’ which is invisible to 
             the naked eye but is utilized to increase 
             the performance and the functionality of  Antimicrobial /Stain Repellent 
             textiles.                                   and Stain Release / Moisture 
                                                         Management / Heat Inducement  
                                                         Ultraviolet Protection  OR A 
                                                         Bundling of Functionality
         16/17 Oct 2014