Agenda
   1. Strategic Situation
   2. Analysis
   3. Alternatives
   4. Recommendation
   5. Implementation 
   6. Conclusion
   7. Additional slides
        Analysis            Alternatives       Recommendation        Implementation          Conclusion        Additional Slides 
                                       Strategic Situation
                                                  Key Issues
                                           • Competitive landscape 
                                                       • Substitutes
                                        • Upstream complexity in Haiti
                                                • Capital constraint
                                                         Goals
                                         • Create a credible concept 
                                           • Thrive for sustainability
                                        • Quick return on investment
             How can Xaragua formulate and execute a 
                     business strategy that will allow for 
               longevity and a secure flow of revenues?
        Analysis            Alternatives       Recommendation        Implementation          Conclusion        Additional Slides 
                      Sourcing Café Xaragua’s Value
                Resources
       -    Business knowledge
       -  Deep knowledge of 
                                                                                                               Value created 
       Haiti                                                                                                 through passion, 
       -    Canadian cultural 
       know-how                                                                                                  connection 
                                                    Superiority                                                and distinction
               Distinctive                          Deliver special coffee
               capabilities                         with a distinctive 
                                                    environment
               Capabilities                                                                                      Revenue from 
      -    Supply coffee from a                                                                                    distinctive
      Haiti                                                                                                             with 
      -    Have distinctive                                                                                   cultural experience
      environment
           Value sourced from distinctive Haitian beans with 
                                            business knowledge
        Analysis            Alternatives       Recommendation        Implementation          Conclusion        Additional Slides 
   Strengths and Weaknesses of Café Xaragua
                        Strengths                                          Weaknesses
            •    Business education                               •    Low capital
            •    Distinctive coffee product •                          Inexperience 
            •    Understanding of target 
                 group
            •    CSR in Haiti
              Distinctive product can be hindered by 
                             lacking business experience 
        Analysis            Alternatives       Recommendation        Implementation          Conclusion        Additional Slides 
        Porter’s Five Forces of Consumer Coffee 
                                                      Industry
       Power of Buyers                                                                           Threat of Entrants
       •                                                                                           •
        Branding                                                                                    Branding
       •                                                                                           •
        Economic & cultural                                                                         Investment
                                                                                                   •
       influence                                                                                    LOW
       •
        HIGH
                                                           Competitive Rivalry
                                                           Competitive Rivalry
                                                                    HIGH
                                                                    HIGH
        Threat of Substitutes                                                                   Power of Suppliers
        •                                                                                   •
         Consumer product                                                                    Substitutable
               Many competitors                                                            •
                                                                                             Coffee value
        •                                                                                   •
         HIGH                                                                                MEDIUM
                  Competitive advantage possible by understanding 
                    consumers and possessing distinctive product