Objective
              Explain What is Professional Selling
              Explain the Old and New Perspective of Marketing
              Describe the Components of Good Sales Skills
              Explain the Skills to Thrive in Competitive Market
              Describe the Role of Product in Sales
              Explain the Personal Selling Process 
              Describe the Basic Selling Roles
              Explain What is B2B and B2C
              Describe the Importance of Customer Loyalty
              Explain What is Customer Relationship Management 
              Describe the Classifications of Selling
              Explain the Types of Selling
              List the Benefits of a Sales Career
              Explain the Various Sales Myths
              List the Characteristics of a Successful Salesperson
    Introduction
  Look at the images given below.
  What do you think they represent?
    Introduction
  These are different products that you may have purchased and used at any point 
  in your life.
  So, when the act of purchasing happens, simultaneously the concept of sales is 
  involved in it.
     Introduction
   Sales is an important aspect in every product’s success.
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   A powerful sales force is made up of the excellent, persuasive and persistent sales 
   men/women. 
        Introduction
    Thus, it is self evident that a person selling a product should possess excellent 
    ‘sales skills’ or ‘selling skills’ to sell any product or service. 
                       Sales Skills                 Selling Skills
    Practicing Agility                                             Performance
                             'Art'                  'Science'
    Selling is being viewed today as an 'Art' and a 'Science', with an emphasis on 
    practicing agility to enhance performance.