jagomart
digital resources
picture1_Communication Ppt 66108 | Chapter 13 Promotion Strategy


 187x       Filetype PPT       File size 0.49 MB       Source: www.bauer.uh.edu


File: Communication Ppt 66108 | Chapter 13 Promotion Strategy
promotion strategy communication process promotion objectives major promotion areas communication process process marketing application source sender of message encode design message message personal or non personal channel decode receiver interprets ...

icon picture PPT Filetype Power Point PPT | Posted on 27 Aug 2022 | 3 years ago

Related files



picture_Budget Spreadsheet 42532 | Chap012
Budget Spreadsheet 42532 | Chap012
picture_Budget Spreadsheet 41534 | Marketing Plan Calendar With Budget Tracker V1
Budget Spreadsheet 41534 | Marketing Plan Calendar With...
picture_Journey Pdf 116613 | Jourwest
Journey Pdf 116613 | Jourwest
picture_Therapeutic Exercises Pdf 103817 | Libraryfile 241156 32
Therapeutic Exercises Pdf 103817 | Libraryfile 241156 32
picture_25 Career Tips Articles
25 Career Tips Articles
picture_Strategic Management Ppt 79524 | Material 2018d1 Adm475 01 89231
Strategic Management Ppt 79524 | Material 2018d1 Adm475...
Partial capture of text on file. 
     PROMOTION STRATEGY
      • Communication Process
      • Promotion Objectives
      • Major Promotion Areas
     COMMUNICATION PROCESS
   Process                   Marketing Application
   Source                         Sender of message
   Encode                        Design message
   Message                     Personal or non-personal channel
                                        
   Decode                       Receiver interprets message
     PROMOTION OBJECTIVES
     • Communication Objectives
         - To inform
         - To remind
     • Behavior Objectives
         - To sell
         - To take some action
     BEHAVIOR OBJECTIVES 
       IN ADVERTISING
        • Don’t Mess With Texas
        • Army ad
        • Vote in next election
        • Groupon objectives
     MAJOR PROMOTION AREAS
          • Sales Promotion
          • Publicity
          • Advertising
          • Personal Selling
          • Direct Marketing
The words contained in this file might help you see if this file matches what you are looking for:

...Promotion strategy communication process objectives major areas marketing application source sender of message encode design personal or non channel decode receiver interprets to inform remind behavior sell take some action in advertising don t mess with texas army ad vote next election groupon sales publicity selling direct...

Share

https://contohsurat.jagomart.net/item/69362/chapter-13-promotion-strategy

no reviews yet
Please Login to review.

Category: Uncategorized / Uncategorized
Posted on: 27 Aug 2022 | 3 years ago
Tag: download ppt, chapter, promotion, strategy,
Filetype: PPT
File size: 0.49 MB
Views: 187x
Link recommended: filekonstruksi.com