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picture1_Communication Ppt 66108 | Chapter 13 Promotion Strategy


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File: Communication Ppt 66108 | Chapter 13 Promotion Strategy
promotion strategy communication process promotion objectives major promotion areas communication process process marketing application source sender of message encode design message message personal or non personal channel decode receiver interprets ...

icon picture PPT Filetype Power Point PPT | Posted on 27 Aug 2022 | 4 years ago

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Partial capture of text on file. 
     PROMOTION STRATEGY
      • Communication Process
      • Promotion Objectives
      • Major Promotion Areas
     COMMUNICATION PROCESS
   Process                   Marketing Application
   Source                         Sender of message
   Encode                        Design message
   Message                     Personal or non-personal channel
                                        
   Decode                       Receiver interprets message
     PROMOTION OBJECTIVES
     • Communication Objectives
         - To inform
         - To remind
     • Behavior Objectives
         - To sell
         - To take some action
     BEHAVIOR OBJECTIVES 
       IN ADVERTISING
        • Don’t Mess With Texas
        • Army ad
        • Vote in next election
        • Groupon objectives
     MAJOR PROMOTION AREAS
          • Sales Promotion
          • Publicity
          • Advertising
          • Personal Selling
          • Direct Marketing
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...Promotion strategy communication process objectives major areas marketing application source sender of message encode design personal or non channel decode receiver interprets to inform remind behavior sell take some action in advertising don t mess with texas army ad vote next election groupon sales publicity selling direct...

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Posted on: 27 Aug 2022 | 4 years ago
Tag: download ppt, chapter, promotion, strategy,
Filetype: PPT
File size: 0.49 MB
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