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QUALITATIVE RESEARCH METHODS IN PROGRAM EVALUATION:
CONSIDERATIONS FOR FEDERAL STAFF
Office of Data, Analysis, Research & Evaluation
Administration on Children, Youth & Families
May 2016
Table of Contents
EXECUTIVE SUMMARY ............................................................................................................. i
INTRODUCTION .......................................................................................................................... 1
PART ONE: DECIDING WHEN TO USE QUALITATIVE METHODS.................................... 3
What are Qualitative Methods? .................................................................................................. 3
The Role of Qualitative Methods in Program Evaluation .......................................................... 4
TEXT BOX 1: The Role of Qualitative Methods in Program Evaluation .............................. 6
Summary ..................................................................................................................................... 7
PART TWO: GETTING STARTED ............................................................................................. 8
Researcher Experience ................................................................................................................ 8
Questions to ask about researcher credibility ......................................................................... 9
Budgeting and Time Planning .................................................................................................... 9
Questions to ask about time and cost estimates .................................................................... 11
Summary ................................................................................................................................... 11
PART THREE: A BRIEF PRIMER ON QUALITATIVE METHODS ..................................... 12
Research Design: The Structure of the Study .......................................................................... 12
Questions to ask about research design ................................................................................ 13
Sampling: What Gets Measured ............................................................................................... 14
Sampling Strategies in Qualitative Research ........................................................................ 14
Sample Size ........................................................................................................................... 15
Questions to ask about sampling........................................................................................... 16
Qualitative Data Collection: Methods and Other Considerations............................................. 16
Interviews and Focus Groups................................................................................................ 17
Asking Open-Ended Questions ............................................................................................. 18
Capturing Interview Data ...................................................................................................... 19
Qualitative Observation ........................................................................................................ 19
Document Review ................................................................................................................. 20
On-Site Data Collection and Researcher Bias ...................................................................... 20
A Few Words About Data Collection By Program Staff ..................................................... 22
Questions to ask about data collection .................................................................................. 23
Qualitative Data Analysis ......................................................................................................... 24
TEXT BOX 4 Overview of the Qualitative Data Analysis Procedures ............................... 25
Inter-Rater Reliability ........................................................................................................... 26
Questions to ask about qualitative data analysis ................................................................... 26
Summary ................................................................................................................................... 27
PART FOUR: THE CREDIBILITY OF QUALITATIVE FINDINGS ....................................... 28
Internal Validity: Ruling Out Alternative Explanations .......................................................... 28
Rival Conclusions ................................................................................................................. 29
Contrasting and Disconfirming/Negative Cases ................................................................... 30
Triangulation ......................................................................................................................... 31
Getting Feedback from Participants/Informants ................................................................... 32
Questions to ask about internal validity .................................................................................... 32
External Validity: Generalizing the Findings .......................................................................... 33
Sample-to-population extrapolation ...................................................................................... 34
Case-to-case transfer ............................................................................................................. 35
Analytic generalization ......................................................................................................... 35
Summary ................................................................................................................................... 36
Questions to ask about generalizability ................................................................................ 36
CONCLUSION ............................................................................................................................. 37
REFERENCES ............................................................................................................................. 38
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