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e marketing strategies for e business by zorana svedic research project submitted in partial fulfillment of the requirements for the degree of master of business administration in the faculty of ...

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                E-MARKETING STRATEGIES FOR E-BUSINESS 
                                  by 
                              Zorana Svedic 
             RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF 
                    THE REQUIREMENTS FOR THE DEGREE OF 
                     MASTER OF BUSINESS ADMINISTRATION 
                              In the Faculty 
                                  of 
                           Business Administration 
                      Management of Technology Program 
                           O Zorana Svedic 2004 
                        SIMON FRASER UNIVERSITY 
                                Fa11  2004 
                        All rights reserved. This work may not be 
                       reproduced in whole or in part, by photocopy 
                      or other means, without permission of the author. 
                     APPROVAL 
                     Name:                          Zorana Svedic 
                     Degree:                        Master of Business Administration 
                     Title of Research Project:     E-Marketing Strategies for E-Business 
                     Examining Committee: 
                                                    Dr. Colleen Collins-Dodd 
                                                    Senior Supervisor 
                                                    Associate Professor 
                                                    Faculty of Business Administration 
                                                    Simon Fraser University 
                                                     Dr. Mark Frein 
                                                    Supervisor 
                                                    Associate I Adjunct Professor 
                                                    The Learning Strategies Group, 
                                                    a division of Simon Fraser University Business 
                      Date Approved: 
                     SIMON FRASER UNIVERSITY 
                      PARTIAL COPYRIGHT LICENCE 
                The author, whose copyright is declared on the title page of this work, has 
                granted to Simon Fraser University the right to lend this thesis, project or 
                extended essay to users of the Simon Fraser University Library, and to 
                make partial or  single copies only for  such users or  in response to  a 
                request  from  the  library of  any  other  university, or  other  educational 
                institution, on its own behalf or for one of its users. 
                The author has further granted permission to Simon Fraser University to 
                keep or make a digital copy for use in its circulating collection. 
                The author has further agreed that permission for multiple copying of this 
                work for scholarly purposes may be granted by either the author or the 
                Dean of Graduate Studies. 
                It is understood that copying or publication of this work for financial gain 
                shall not be allowed without the author's written permission. 
                Permission for  public  performance,  or  limited  permission for  private 
                scholarly use, of any multimedia materials forming part of this work, may 
                have been granted by the author.  This information may be found on the 
                separately  catalogued  multimedia  material  and  in  the  signed  Partial 
                Copyright Licence. 
                The  original  Partial  Copyright  Licence  attesting  to  these  terms,  and 
                signed by this author, may be found in the original bound copy of this 
                work, retained in the Simon Fraser University Archive. 
                                         W. A.  C. Bennett Library 
                                         Simon Fraser University 
                                          Burnaby, BC, Canada 
           ABSTRACT 
              A newly formed online company, eLegalDoc, is getting ready to launch their e- 
           business website.  The company provides simple-to-use, customizable, auto-generated, 
           and affordable electronic legal documents over the Internet. 
              As the success of the eLegalDoc website is greatly dependent on the 
           effectiveness of its product positioning and traffic generation, eLegalDoc requires the 
           development of competitive positioning strategies and a marketing strategy and tactics 
           to leverage its business model. 
              This project develops the strategies based on market and competitive analysis. 
           Using these strategies, the author suggests e-marketing tactics to generate cost- 
           effective traffic to the eLegalDoc website.  In accomplishing this, the first step involves 
           an academic research review of various e-marketing strategies and tactics, including the 
           value bubble model for analyzing e-business websites. 
              The e-marketing strategies include tactics for the following components: website 
           strategies, website design essentials, affiliate programs, banner advertising, email 
           marketing, search engine marketing, search engine optimization, and online trust 
           building. 
                                iii 
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...E marketing strategies for business by zorana svedic research project submitted in partial fulfillment of the requirements degree master administration faculty management technology program o simon fraser university fa all rights reserved this work may not be reproduced whole or part photocopy other means without permission author approval name title examining committee dr colleen collins dodd senior supervisor associate professor mark frein i adjunct learning group a division date approved copyright licence whose is declared on page has granted to right lend thesis extended essay users library and make single copies only such response request from any educational institution its own behalf one further keep digital copy use circulating collection agreed that multiple copying scholarly purposes either dean graduate studies it understood publication financial gain shall allowed s written public performance limited private multimedia materials forming have been information found separatel...

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