Template: Creative Brief
                Project 
                Title:
                Job Number:
                Author:
                Deadline:
                Project Overview
                Summary
                Proposition                         For … (target customers)
                Who is it for? Why do it now?       Who… (have the following problem)
                How does it help? What it is        Our product is a…(describe the product or solution)
                going to solve? What makes this     That provides…(this solution to the problem)
                idea unique?                        Unlike… (reference the competition),
                                                    Our product/solution… (describe the unique selling proposition)
                Background
                Provide relevant information 
                about why this project is needed
                and what is the purpose of the 
                project. Give any relevant 
                reference to what has been 
                done previously, what has 
                worked well and what hasn’t. 
                Objectives
                Explain the challenge or problem
                that is attempting to be solved 
                and what is the desired outcome
                of the project.
                Target audience
                Describe who the project is 
                trying to reach. Explain who 
                they are, what are their 
                problems and aspirations. Also, 
                decide what actions are required
                from the target audience.
                Competition
                Give information about what the
                competition are doing in this 
                space currently – what have 
                they done well and what haven’t
                they done well.  
                TEMPLATE – CREATIVE BRIEF                                                       © CIM Marketing Expert
                Timeline
                Provide a detailed timeline of 
                when the creative project needs 
                to begin and when all assets are 
                required, ensure sufficient and 
                realistic time for all elements 
                required to be created.
                Budget
                Give details of the total budget 
                available for the creative project
                and what this needs to cover.
                Assets required on continuous page.
                TEMPLATE – CREATIVE BRIEF                                                       © CIM Marketing Expert
                Marketing Assets
                Delete lines if not required. Please provide logos or photos if need to be incorporated into the 
                assets.
                                      Dimensions:       Required Copy:                            Due date/ 
                Asset                 Width &           Taglines, slogans                         Priority:
                                      Height
                Email:
                Email template
                Email image 
                header
                Email asset image
                Social Media:
                Facebook image 
                post
                Facebook link 
                image
                Facebook carousel
                LinkedIn Image 
                Post
                LinkedIn Link 
                Image
                Twitter post
                Instagram
                Google+
                Pintrest
                Website:
                Webpage design
                Web banner
                Web assets
                Print:
                Booklet               A4/A5
                Flyer                 A5
                Poster                A2/A3
                Exhibition Banner
                Magazine Advert
                Business card
                Newspaper
                Merchandise:
                Pens
                Bags
                Other:
                Logo
                TEMPLATE – CREATIVE BRIEF                                                   © CIM Marketing Expert