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TOURISM & HOSPITALITY MANAGEMENT PROGRAM COURSE DESCRIPTIONS TRZM 101 Introduction to Tourism Tourism history and introductory principles as: Tourism in perspective; cultural tourism; sociology of tourism; tourism psychology and motivation as to the different features of the total tourism product. Total tourism product such as accommodation units, leisure and recreation facilities; transportation, travel, cultural activities, supporting services as insurance, banking etc. Planning, development and economics of tourism. Cases on tourism practices and philosophies as to past, present & future. ENGL 101- Academic English I Academic English I course covers the following topics: Development of writing and speaking skills; Improvement of Reading skills; English language structures; Lexis; Improvement of Report Connecting critical thinking with language skills; Incorporating technologies to improve English learning; Introduction to model reporting; Finding and searching information sources; References; Proposal and outline; Introduction and report layout; Oral presentation input; Abstract and conclusion. BUSN101 INTRODUCTION TO BUSINESS I Introduction to Business I course has the following course content: Dynamics of business economics; Business ethics and social responsibility; Specify how businesses can promote ethical behavior; Business in a borderless world; Explore some of the factors within the international trade environment that influence business; Options for organizing business; Small business, Describing how to start a small business and what resources are required; Entrepreneurship and franchising; Nature of management; Organization, Teamwork and Communication; Managing service and manufacturing operations. ITEC 101 INTRODUCTION TO INFORMATION TECHNOLOGY I Introduction to Information Technology I covers the following topics: Introduction to Word; Document presentation; Document productivity; Desktop publishing and graphic design; Creating and formatting a table; Time saving tools; Document automation; Introduction to PowerPoint; Presentation development; Presentation design; Collaboration and distribution; Running and navigating a custom slide show; Designating and displaying hidden slides; Introduction to Excel; Managing worksheets; Formulas and functions; Financial functions; Datasets and tables. ECON 101 MICROECONOMICS Microeconomics course the following main topics: Economy and economic systems; How people make decisions and how economy works as a whole; Demand and supply; Shift vs. movement along the curve; Price elasticity; Applications of supply, demand, and elasticity; Consumer and producer surplus; Market efficiency and the standard economic model; Budget constraint; Optimization and preferences; Cost in the short and long run; Competitive market; Supply curve in competitive market; Profit maximization. TURK 101 TURKISH I Turkish I course covers the following topics: Turkish alphabet; Phonetic structure of Turkish language; Plural suffix; Negative and interrogative sentences; Adjectives; Vocabulary and pronunciation; Numbers; Verbs in present simple and continuous tenses; Verb “to be”; Adjectives; Reading; Writing; Speaking; Locative cases; Listening exercises; exercises in pronunciation; Case endings; conversational exercises; Oral presentation. TRZM 104 Recreation and Leisure Management Introduction to fundamentals of recreation and leisure. Modern, post-industrial society and importance of leisure. Private and public recreation. Programming recreational activities. Leadership in recreation. ENGL102 ACADEMIC ENGLISH II Academic English II course has the following course content: Wrıtıng an opinion paragraph; Practice and production; Vocabulary learning; Identifying text types; Cohesion and instructional texts; Meaning behind the words; Organizing a coherent paragraph; Recognizing definitions in context; Matching main points of paragraphs; How to prepare an outline; How to write a thesis statement; Writing a proposal; Choosing a report topic; Finding sources; Skimming, scanning and note‐taking; Review of genres; Matching genres to tasks; Quoting; Paraphrasing. BUSN102 INTRODUCTION TO BUSINESS II Introduction to Business II covers the following main topics: Creating the human resource advantage; Employee motivation; Strategies for motivating employees; Planning for human resources needs; Recruiting and selecting new employees; Developing the workforce; Compensating the workforce; The importance of workforce diversity; Developing marketing relationships; The marketing mix; Product strategy; Pricing strategy; Distribution strategy; Promotion strategy; Growth and benefits of digital communication; Financing the enterprise. ITEC 102 INTRODUCTION TO INFORMATION TECHNOLOGY II Introduction to Information Technology II covers the following course content: Introduction to Excel; Managing worksheets; Selecting, moving, copying, and pasting; Formulas and functions; Using cell references in formulas; Using date functions; Using logical, IF, lookup, and financial functions; Datasets and tables; Subtotals; PivotTables, and pivot charts; What-if Analysis; Specialized functions; Introduction to Access; Relational databases and queries; Creating and using professional forms and reports; Data validation techniques; Advanced queries. MATH 106 (MATH103) MATHEMATICS FOR SOCIAL SCIENCES Mathematics for Social Sciences course has the following course content: First degree-equations in one variable; Second degree-equations in one variable; Inequalities; Slope-intercept form; Systems of linear equations; Two-variable systems of linear equations, Functions; Graphical representation of functions. Linear functions and applications; Linear cost, revenue, profit; Demand and supply functions; Break-even models. Quadratic functions and their characteristics; Polynomial functions. Exponential and logarithmic functions and their characteristics. TRZM201 BEHAVIORAL SCIENCES IN TOURISM This module aims to introduce the students to the basic concepts of behavioral science as they relate to the Tourism & Hospitality Industry. With this course students will be able to outline the effects of social interactions on behavior with reference to the tourism and service industries, Describe and compare, content and process theories of motivation and examine the significance of motivation in the tourism decision making process, assess the role of psychology in customer care within the tourism and hospitality industry, and explain the concepts of socialization, society and culture and how they impact on workplace behavior and tourism. TRZM 211 Food and Beverage Services Explanation and analysis of the internal workings of a food service management in business, industry and health related facilities. Presentation and analysis of food service organization structures, job descriptions, internal controls, internal system design, specialty food service equipment considerations. Analysis of the factors in the context of areas such as hotels, airline catering, other transport catering, educational institutions and contract food service management. Field visits to above mentioned types of operations. Preparation of term papers on different types of operations. STAT201 STATISTICS I The authors show students how to recognize and understand each business question, use statistical tools to do the analysis, and how to communicate their results clearly and concisely. In addition to providing cases and real data to demonstrate real business situations, this text provides resources to support understanding and engagement. A successful problem-solving framework in the 4-M Examples (Motivation, Method, Mechanics, Message) model a clear outline for solving problems. ACCT201 PRINCIPLES OF ACCOUNTING I Principles of Accounting I course covers the following main topics: Accounting and the Business Environment; Financial and Management accounting; The elements of the accounting equation; Analyze business transactions; Rules of debit and credit; Ledger accounts after posting; Prepare and use a trial balance; Basic Financial Statements; Recording Business Transactions; Accruals and Deferrals; adjusting entries; Adjusting entries and accounting principles; Reporting Financial Results; Closing the temporary equity accounts; Merchandising Activities. TRZM 202 International Cuisines Basic food and beverage preparation and production techniques used in professional operations. Characteristics of various well known international cuisines. The terminology of food production, professional kitchen equipment; new technologies for food production. Laboratory sessions and field trips. TRZM 204 Human Resources Management Subjects covered in the course include; General Principles of Human Resources Management (HRM), HR Planning In The Organizations, Job Analysis, Job Design, Methods of Employee Selection, Personnel Orientation, Training and Development, Organizational Socialization and Career Management, Job Evaluation, Involved Concepts and Methods, Performance Appraisal and Systems, Base Wage and Salary Systems TRZM 212 Travel Geography Physical features of continents, natural resources, mountains, rivers and lakes. Main capital cities. Principal tourists’ attractions: places, regions and localities at certain destinations. Air, land and sea transportation modes. Planning and preparation of itineraries, time differences, the international date line, total travel time. Important local currencies, maps for practical training. FINA212 FINANCIAL MANAGEMENT Financial Management course covers the following main topics: Introduction to financial management; Financial statements; Taxes and cash flow; Working with financial statements; Common size Analysis; Ratio Analysis; Sustainable and internal growth rates; Time value of money; Present Value; Future Value; Discounted cash flow valuation; Multiple cash flows; Present Value Annuity; Annuity due; Amortization loan table Interest rates and bond valuation; Equity markets and stock valuation; Net present value; Investment criteria; Scenario Analysis. BUSN341 INTERNATIONAL BUSINESS I Application of management science to international economic and commercial activities. Effects of economic, social and cultural factors on international business. Application of managerial factors such as finance, marketing, accounting and human resource management to international economic activities. TRZM381 SERVICE QUALITY MANAGEMENT A general view of quality, dimensions of service quality, diagnosing service quality failures, measurement of customer satisfaction with services, cost of quality, planning for and managing service quality. TRZM 321 Travel Agency and Tour Operating Roles and responsibilities of travel intermediaries, business plan of travel and tour agencies, marketing and travel sales distribution channels, operations and service quality for travel intermediaries, impacts information technology on tourism industry, and sustainable competitiveness for tourism businesses. TRZM 361 Information Systems for Hotel Industry Functions of computer reservation systems, hotel automation, front office procedures, room categories, check in – check out procedures, realizing reservations, payment conditions and reservation cancellations, room management, rate management and hotel accounts. BUSN304 HUMAN RESOURCE MANGEMENT Basic objectives and concepts in human resource management. Fundamental functions of personnel management, such as human resource planning, job analysis, recruitment, selection, orientation, training and development, and personnel relations. Emerging trends in human resource management. BUSN306 PRODUCTION AND OPERATIONS MANAGEMENT The Production/Operations function in business. The evaluation and growth of production and operations management (POM). POM problems. Productivity and its measurement. Forecasting demand. Qualitative and quantitative forecasting techniques. Inventory control. Single and multiple period inventories. Problems and cases. TRZM 322 Travel Industry The formation of the idea of travel as an inseparable feature of modern human beings. Mobility theory; cities as spaces of tourism; historical development of transportation systems; mutual constitution of transportation, travel and tourism; social, cultural and economic impacts of transportation systems and hubs. Evolution and current workings of the travel industry; employees of travel industry; effect of technology on travel industry; current operational structure and practices; future prospects. BUSN401 MARKETING Consumer behavior. Market segmentation. Product development and policies, methods and practices. Distribution decisions. Marketing communications. Marketing research. International marketing. Contemporary issues in marketing. FINA401 INVESTMENTS Investments course covers the following topics: Asset and Security allocation of assets; Money and capital market; Indexes; Trading on Margin; Buying on Margin; Short sell; Initial Public Offerings; Season Equity Offerings; Mutual funds; Debt valuation; Callable Bonds; Credit Default Swaps; Equity Valuation; Dividend Discounting Model; Price earnings ratio; Present Value of growth opportunities; Derivatives; Future contracts; Listings; Financial Instruments; Constant growth model; Multistage growth model; Maturity of Debt instruments. TRZM415 FOOD PRODUCTION This module will provide students with an introduction to food production and agricultural systems through a range of topics selected from the following areas: definitions; an overview of the policy framework; the dynamics of food supply chains in relation to external policy and regulation; the influence of science and technology; supply chain relationships; primary food production and agricultural industries; international perspectives on resource use; population dynamics; food supply, food security and quality; drivers for agri- food change; future prospects. TRZM423 Current Issues in Tourism A wide range of topics on different types and modes of travel and related travel organization systems such as adventure travel, special airport services, domestic tourism, interest travel, student and youth travel as well as corporate travel market; congress organizations; cruise market operation; group travel as well as procedures by submission and analyses of cases by specialists of the respected fields. TRZM400 INTERNSHIP An internship in tourism is an essential part of a well-rounded understanding of the hospitality industry. With global travel on the rise, a tourism internship will give students an understanding of how to cater to international clientele. They will also get a glimpse into the operations and customs of a hotel or resort, which can expand their own ideas of the hospitality industry. Tourism internships will help interns build skills in communication, flexibility, adaptability, and self-confidence, and learn about hotel management, tourism, marketing, reception, event planning, tours, or conference management. BUSN408 APPLIED RESEARCH METHODS
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