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The eighT STep proceSS
for Leading change
From John Kotter’s Leading Change Model
“More than 70% of all major
The eight step process is designed to help leaders effectively transformation efforts fail.
plan for a necessary change within their organization while Why? Because organizations
understanding the potential impacts that will effect the people do not take a consistent,
and organization. holistic approach to changing
Eight Step Process: themselves, nor do they engage
their workforces effectively.”
1. create a Sense of Urgency
Craft and use a significant opportunity as
a means for exciting people to sign up to
change their organization.
2. Build a guiding coalition
Assemble a group with the power and
energy to lead and support a collaborative
change effort.
3. form a Strategic Vision and initiatives create a
Shape a vision to help steer the change Sense of
effort and develop strategic initiatives to Urgency
achieve that vision. institute Build a
4. enlist a Volunteer army change guiding
Raise a large force of people who are ready, coalition
willing and urgent to drive change.
5. enable action by removing Barriers form a
Remove obstacles to change, change Sustain THE BIG Strategic
systems or structures that pose threats to acceleration OPPORTUNITY Vision &
the achievement of the vision. initiatives
6. generate Short-Term Wins
Consistently produce, track, evaluate
and celebrate volumes of small and large generate enlist a
accomplishments—and correlate them Short-term Volunteer
to results. Wins enable army
7. Sustain acceleration action by
Use increasing credibility to change removing
systems, structures and policies that don’t Barriers
align with the vision; hire, promote and
develop employees who can implement the
vision; reinvigorate the process with new
projects, themes and volunteers.
8. institute change
Articulate the connections between the
new behaviors and organizational success,
develop the means to ensure leadership
development and succession.
* All materials from Kotter International with permission
The eighT STep proceSS
for Leading change acTiViTY:
From John Kotter’s Leading Change Model Navigating Change
Successfully
Any successful organizational change initiative requires you to do the following well:
help your employees understand the need for and value of the change
equip them with the knowledge, skills, experience and tools they need to adopt the change
demonstrate a real, ongoing commitment to the change, across the organization.
The following chart outlines key questions to consider.
What is the change? What is the Big
opportunity? (Identifying the change helps create a
sense of Urgency, phase 1)
What is the current perspective on change in
general and this specific change? (Understanding
the current state will enhance Urgency and guide you in
identifying who will make up the Guiding Coalition, phase 2)
how will i create buy-in for my team? any
ideas for how to reward actions that support
change? (Critical for maintaining the support of the
Guiding Coalition, phase 2)
given that communication is critical, what
key messages need to be delivered? To
whom? By when? (Knowing what to say and how
to say it will help form the Strategic Vision and Initiatives,
phase 3 and gain Volunteers, phase 4. Eventually in phase
8, communication will help make connections between new
behaviors and org. successes)
What doubts will likely need to be addressed?
(Addressing doubts will help to Enable Action, phase 5)
Who do i need to enlist to help support these
efforts? in other words, who are the potential
champions? (At this point the change is in motion, new
champions will help you Sustain Acceleration, phase 7)
What ideas do you have to generate and
celebrate wins? (Celebrating accomplishments will help
to Generate Short-Term Wins in phase 6)
* All materials from Kotter International with permission
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