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Introduction
to Leadership
Communication
Ivana Mrozková
Božena Bednaříková
Recenzovali: Mgr. Silvie Válková, Ph.D.
John Rayment, MBA
Neoprávněné užití tohoto díla je porušením autorských práv
a může zakládat občanskoprávní, správněprávní, popř. trestněprávní
odpovědnost.
© Božena Bednaříková, Ivana Mrozková, 2014
© Univerzita Palackého v Olomouci, 2014
1. vydání
ISBN 978-80-244-4304-1
CONTENTS
PREFACE 5
1. Leadership 8
Definition, Leaders vs. Managers, Followership, Leadership,
and Communication Styles
2. Transformational Leadership 14
Charismatic Leadership, Charisma, Communication,
and Leadership
3. What is Communication? 23
The Communication Process, Encoding, Decoding, Message,
Ambiguity of Language
4. Communication Channels 33
Selecting Appropriate Channels, Case Study: e-mails
5. Leadership and Diversity 41
Intercultural Communication
6. Leadership and Gender 52
Gender Communication
7. Leadership and Power 60
Types of Power, Empowerment, Communication, and Power
8. Public Leadership and Communication 71
Discourse Analysis, Persuasive Techniques and Political Rhetoric,
Public Communication, and the Media 71
9. Presentations 96
Stages of a Presentation: Preparation, Organization, Practice,
Delivery, and Assessment
10. Leadership in Groups and Teams 106
Fundamentals of Group Interaction, Meetings, Negotiations
3
CONCLUSION 117
REFERENCES 119
REGISTER 123
SUmmARy 125
4
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