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chartered institute of management accountants chartered institute of management accountants management accounting in support of the strategic management process cima executive volume 11 summary report issue 1 management accounting in ...

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                                                                                Chartered Institute of
                                                                                Management Accountants
                                                   
                                                                                Chartered Institute of
                                                                                Management Accountants
           ManageMent accounting 
           in Support of the Strategic 
           ManageMent proceSS
                                                             CIMA Executive         Volume 11
                                                             Summary Report         Issue 1
            ManageMent accounting in support of the strategic ManageMent process   –   for More inforMation viSit www.ciMaglobal.coM              2
            Key ConClusions
            •   accountants’ invovnt in t static                        •   t is itt vi­nc o„ an ’“tna „ocus’ as 
               anant  ocss ­ n­s on€                                       sust­ †‡ t ciMa ­finition o„ static 
               –  oanisationa  ositionƒ t cutu o„ t                       anant accountinƒ atou t is 
                  oanisationƒ ationsi  …it ceoƒ an­                          tac‹in o„ co tito  osition an­  icin †ut 
                  c­i†iit‡                                                       no vi­nc o„ ­  co tito ana‡sis. 
               –  a†iitis o„ t accountant †ot tcnica                     •   Manant accountin ai­s static ­cision 
                  an­ int sona an­ƒ i otant‡ƒ desire                        a‹in via t  ovision o„ financia ana‡sisƒ 
                  to conti†ut to stat‡ ­vo nt                             †ut t „ocus is on  ovi­in so assuanc 
                                                                                    tat t static ­cision as t potential 
               –  soucs avaia†. routin ont‡                              to † via†ƒ …it static „actos o„tn ivn 
                   otin a‡ sˆu‰ out on t                             o …it.
                  static activit‡.                                            •   patici ants stss­ onitoin o„ ainsƒ 
            •   t t ‘static anant accountin’                          ”„ocastin an­ vaianc ana‡sis as ‹‡ 
               …as not oo‹­ u on „avoua†‡ †‡  atici ants                       activitis ­uin i ntation an­ vaua† 
               …o  „­ t t ‘†usinss  atnin’                         in uts to „utu stat‡ ­vo ntƒ o„tn 
               to ­sci† ti activitis in su  otin t                       via sinain t n­ „o static action. 
               static anant  ocss. 
            •   Man‡ o„ t tcniˆus o„tn  ac‹a­ as 
               ‘static anant accountin’ a itt 
               us­. 
            •   Œ‡ tcniˆus tat are us­ in stat‡ 
               „ouation incu­ †nca‹inƒ custo 
                ofita†iit‡ ana‡sis ‘at conti†ution ain 
               v’ an­ invstnt a  aisa. So isticat­ 
               costin tcniˆus a itt us­. 
                                                                                                                                                                                                                                                                                                                                                                               pB
              AbstrACt                                                                                          contentS
                                                                                                                 ˜œ    introžuction
                                                                                                                 ˜œ    obŸectiveS
              This paper reports on the findings of a                                                            ˜¡    reSearch Methožolog¢
              CIMA-sponsored study into the extent to                                                            ˜™    reSearch Methož
              which management accounting supports                                                               ˜™    theoretical fraMeworŒ
              the strategic management process.
                                                                                                                 ˜£    žiScuSSion anž finžingS
              it …as ­uin t •–—˜s tat …its †an to citicis                                            •œ    concluSionS
              anant accountin „o not a­ˆuat‡ svin t n­s 
              o„ snio anas in t „ouation o„ stat‡ an­ sustainin                                   •¡    recoMMenžationS
              a co titiv a­vanta. at t sa ti a †o­‡ o„ itatu 
              ­ aoun­ t ­vo nt o„ static anant 
              accountin ‘SMa’ …ic  ois­ to ans… t citicis. 
              ho…vƒ to ­at t as †n no ant on …at 
              constituts SMa. nit as t t nt­ t “icon  
              o„ accountin  o„ssionas.
              t fin­ins o„ tis stu­‡ƒ †as­ on •™ intvi…s …it financ 
               o„ssionas …o‹in in †usinssƒ in­icat tat ­s it not 
              usin t t SMaƒ accountants canƒ an­ ­oƒ a‹ an activ 
              conti†ution to t static anant  ocss. t an o„ 
              tcniˆus utiis­ a‡ not † as “tnsiv as  vious stu­is 
              into SMa av sust­. aso t ­ to …ic accountants 
              a a† to †co invov­ is influnc­ †‡ oanisationa 
              „actosƒ t an o„ atti†uts  ossss­ †‡ t accountantƒ an­ 
              t  acticaitis invov­ in na†in t accountant to  „o  
              is› o. t cosst t tat ­fins t o o„ accountants 
              …n invov­ in t static anant  ocss is tat o„ 
              ‘†usinss  atnin’.
            ManageMent accounting in support of the strategic ManageMent process   –   for More inforMation viSit www.ciMaglobal.coM              2
            introduCtion
            In the 1980s management accounting was criticised for becoming too internally 
            focused on operational issues and was providing little help to managers making 
            strategic decisions. The term strategic management accounting (SMA) was 
            introduced by Simmonds (1981, p.26) and defined by him as ‘the provision and 
            analysis of management accounting data about a business and its competitors, 
            for use in developing and monitoring business strategy’. 
            Since then several attempts have been made to refine this definition and identify 
            a set of techniques that can be classified under the banner of SMA. However 
            there has been little agreement within the academic and professional literature 
            on the definition of SMA and the associated techniques, nor is the term widely 
            used by practising accountants (Langfield-Smith, 2008; Jorgensen and 
            Messner; 2010; Nixon et al., 2011).
            objeCtives
            The project seeks to investigate and enhance understanding of:
            1.   t “tnt to …ic anant accountin is utiis­ to su  ot 
               static ­cision a‹in an­ t static anant  ocss 
               …itin oanisations. 
            2.   t ost coon as cts o„ static ­cision a‹in … 
               anant accountin is sn to a‹ a sinificant conti†ution.
            3.   t anant accountin toos tat a utiis­ in a static 
               cont“t.
            4.   t “tnt to …ic it is  ossi† to ­fin t conc t o„ static 
               anant accountin …itin a …i­ ­finition o„ anant 
               accountin. 
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