Introduction 
  • New  public  health  includes  public  health  and 
    health promotion seen as two complementary 
    areas of practice.
  • Origin: Health promotion emerged in 70s, 80s as 
    a  force  to  prevent  ill  health,  differentiating  it 
    from   public   health  purpose   of   disease 
    prevention.
  • Health promotion develops a unique discipline.
  • WHO  established  core  principles  of  health 
    promotion in 1986.
  • Now,  health  promotion  is  regarded  as  a  new 
    branch of modern public health.
     Health promotion in KSA
  1. Public oral health programs (prevention and 
   control of oral diseases)
  2. 1st Saudi and 4th Gulf Conference for Health 
   Promotion in March 2010
  3. School health (Smoking – AIDS – Dates and 
   milk)
              A framework to understand 
                              concept of HP
                                          Definitions 
                              WHO                         Models 
                             origins 
                                            Health 
                                          promotion
                          Application                    Theories 
                                          Strategies
         Definition 
  • Process of enabling people to increase control 
  over  health  determinants  thereby  improve 
  their health. (WHO, 1986)
  • Health promotion works to enable people to 
  increase  control  over  their  health  and  its 
  determinants  by  developing  personal  skills, 
  embracing  community  action,  and  fostering 
  appropriate public policies, health services and 
  supportive environment.
  It is not directed against any particular disease, 
   but is intended to strengthen the host through 
   a variety of approaches: 
  • health education, 
  • environmental modification,
  •  nutritional intervention, 
  • life style
  •  and behavioral changes.