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Introduction Organizational Culture is the totality of beliefs , customs, traditions and values shared by the members of the organization. It is important to consider culture while managing change in the organization. Culture’s Overall Function Culture is the social glue that helps hold an organization together by providing appropriate standards for what employees should say or do. Key Characteristics of Corporate Culture Innovation and Risk Taking Attention to Detail Outcome Orientation People Orientation Team Orientation Aggressiveness Stability Importance of Organizational Culture Talent-attractor Talent-retainer Engages people Creates energy and momentum Changes the view of “work” Creates greater synergy Makes everyone more successful
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