LO4….6 sections 
   Media       Sport uses Media  Adoption and 
  uses sport   to promote itself   rejection 
     to                           of sporting 
  promote                           heroes
    itself            LO4            Sport as a
 Sponsorship and                     commodity
   advertising
              Impact of    Scrutiny & criticism 
                               through 
            Pay Per View      the media
    Definition / Introduction
     When people are watching Sky Sports Sky will put advertisements on of products and events they are broadcasting to encourage more 
    people to buy satellite TV. This would increase the media amount of people who purchase satellite TV. Another way the media uses sport is 
    that companies will make a lot of different types of APP’s so people can download them to access sport. 
   Examples of how media has used sport to promote itself  
   An examples of how TV promotes sport : Sky Sports channels advertising its products when football is on and the audience is high in numbers
   An examples of how Written press promotes sport: Writes about topical sports news to sell papers and makes it front 
   page news 
   An examples of how radio promotes sport : Advertises their coverage in other programmes to make people listen to 
   their sports coverage
   An examples of how Internet promotes sport: When watching or reading sports online you will have 
   adverts come up before or during the article/stream 
   Media has changed and developed how it uses media to sport to promote itself through TV, written press, radio and internet 
   • TV and satellite TV has developed over time because there is a higher amount of money in football through companies 
      like Sky Sports. This means they have a large media input and advertise their football coverage a lot. This also changes 
      the times that some matches are played and when they are played.
   • Internet has improved over time as SMART phones and technology have improve so more people have 
      access to online content. This has made sport online a lot more influential.            X 2 for media on sport 
                                                                                              then sport on media 
                                                                                               (a useful or valuable thing)
    •   Definition / introduction  
  Example of how sport has become a commodity
         •   An examples of how sports people use TV to promote themselves / their club 
        •  An examples of how sports people use Written press to promote themselves / their club 
        •  An examples of how sports people use radio promote themselves / their club 
        •  An examples of how sports people use Internet promote themselves / their club 
  With sport becoming more popular and more people wanting to become famous they use sport as a platform/ for example
       Choose either 
       •   TV,
       •   Written press,     •   ________ has developed over time because……
       •   Radio
       •   internet 
       Write how it has 
       changed and 
       developed over         •   ________ has developed over time because……
       time.
  •  Definition / introduction  
    Examples of how media has uses sponsorship and advertising 
      •  An examples of how TV uses this is
      •  An examples of how Written uses this is
      •  An examples of how radio uses this is
      •  An examples of how Internet uses this is
  Sports, media and sponsorship has changed over time and become more popular to do so because lot of people watch TV on media
      Choose either                        •
      •   TV,                                 ________ has developed over time because……
      •   Written press,
      •   Radio
      •   internet 
      Write how it has 
      changed and developed                • ________ has developed over time because……
      over time.