Specialty Agriculture
      •Non- traditional agribusiness 
       products, including commodity items 
       not traditional to Virginia 
      •Value-added agribusiness products 
       or processes
      •Traditional agribusiness products 
       which are marketed or distributed 
       using new / innovative channels 
        Examples of Specialty 
            Agriculture
      •Extended season produce
      •Identity preserved grains
      •Organic products
      •Bio-fuels
      •Further processed food items
      •Alternative forest products
      •Agritourism / Agritainment
        Specialty Agriculture
     The emphasis of specialty agriculture is 
      adding value to a product or process
     Why Specialty Agriculture?
       Why Add Value?
     Importance of Specialty Agriculture
       • Potential for greater return on investment or 
        greater return per acre than traditional 
        commodity items
       • Allows agribusiness producers to take 
        advantage of competitive advantages gained 
        through diversification and / or differentiation
       • Greater long-term growth potential for specialty 
        agriculture products than traditional commodity 
        items