Table of Contents
       Cardinal Football Staff…………………………….………………………8
       Building The Cardinal Football Program.……………………….…….9
           The Truths of Cardinal Football…………………………………..10
           4 Keys .………………………………………………………………..14
           Prospect Criteria ……………………………………………………15
           “What Matters” and “What Lasts” ………………………………16
           Thoughts On Family ……………………………………………….18
           Some Things To Think About…………………………………….19
           Be Uncommon ………………………………………………………20
       In Defense of Athletics…………………………………………….……..24
       Program Goals – Building A Tradition…………………………….…..25
           On-Field Goals………………………………………………….……25
           Off-Field Goals ………………..……………………………….……26
       Laying the Foundation …………………….………………………….....27
           Our System ……………………………………………………….….27
           Generating Interest …………………………………………………28
           The Program / Off-Season ………………………………………...29
           The Program / In – Season ………………………………………..30
           Family / Community Support ……………………………………..31
           Football Events ……………………………………………………..32
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                    Table of Contents
         Player’s Role ……………………………………………………..………33
              School / Classroom 
               …………………………………………………………………………
               33
              Athletic Program 
               …………………………………………………………………………
               34
              Fans / Community 
               …………………………………………………………………………
               35
         Coach / Player Relationship ………………...…………………………
          36
         Coaches Role……………………………………………………………..37
              School / Classroom ……………………………………………….37
              Athletic Program …………………………………………………..38
              Fans / Community …………………………………………………39
         Program Rules …………………………………………………………..40
              Discipline ……………………………………………………………
               42
              Player 
               Expectations………………………………………………..43
         Parent / Coach Communication Plan …………………………….
          …..48
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                    Table of Contents
         Special Letters ………….…………………………………….………….51
              Parent Letter ……………………………………..…………………51
              Servant-Warrior Award Letter ………………………..………….52
              Faculty Appreciation Letter …………………..………………….53
              Little Brother / Little Sister Letter ……………..………………..54
         Parent / Community Involvement …………………………………….55
              Annual Football Events …………………………..……………...55
              Touchdown Club ……..……………………………………………58
              Volunteer Opportunities ……………..…………………………..60
              Advertising Opportunities ………………..……………………..62
         Key Football Dates ………………………………………..…………….64
         Game Week Preparation ………………………………………………..65
         Player’s Daily Workout Schedule …………………………………….72
         Weekly Practice Schedule ……………………...……………………..73
         Contact Information …………………….………………………………77
         Final Thoughts……………………………………………………………78
              *Listed Dates, Times, Schedules, Assignments, Events,
                       Calendars, etc….subject to change
         **Samples are provided as elements I would include in materials 
                  adapted for The Pleasant Plains Football Program. 
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          CARDINAL CHANT
                      Pre-Game Team Chant
                   (Adapted from Husker Prayer)
     (Said by a team captain and echoed back by the team just prior to taking the 
                            field for competition)
           “Dear Lord, In the battles we go through life
                    We ask for a chance that's fair
                   A chance to equal all our stride
                       A chance to do or dare
                        And if we should win,
                         Let it be by the code
                   With faith and honor held high
                        And if we should lose,
                       Let us stand by the road
                  And cheer as the winners go by.”
         (The following is echoed at full volume, intensity and enthusiasm)
                            “DAY BY DAY”
                “WE GET BETTER AND BETTER”
                   “TILL WE CAN’T BE BEAT”
                       “WON’T-BE-BEAT!!!”
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        SERVANT-WARRIORS
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