Introduction
    • Factors when marketing agriscience 
     products
      – Product demand
      – Product supply
      – Market types/availability in the area
      – Similar products: competition
      – Intended consumers’ buying power
      – Demand: seasonal variations
       Introduction (cont’d.) 
   • Basics of profitability: supply and demand
   • Supply
     – Product availability at a specific time and price
     – Impacted by the number of people producing the 
     product in the area
   • Demand
     – Product quantity/amount wanted at a specific time and 
     price
     – Determined largely by price
      Focus on Consumers
  • Consumer demographics: categories of 
   information about consumers or potential 
   consumers
       Consumer Demographics
   • Marketing agriscience products: demographic 
     categories of interest
     – Population density
     – Ethnic makeup of the population
     – Family income
     – Discretionary money held by family individuals
     – Family size
     – Eating preferences
       Consumer Demographics 
              (cont’d.)
   • Marketing agriscience products: demographic 
     categories of interest
     – Who makes buying decisions in the household?
     – Occupation and work locations
     – Tendencies to eat at home or away
     – Clothing preferences
     – Recreational preferences