Varied Possibilities Of Events To Host 
      What are the possible events to host in a multi-purpose venue? 
       
       
      Arts events              Corporate           Social events Fundraising               Community                Pop-up events
                               events                                 events               events*
      •   Reatreats and        •  Seminars         •  Reunions        •   Auctions         •  Vaccination &         •   Retail 
          residencies          •  Conferences      •  Weddings        •   Sponsored           testing                   marketing 
      •   Art fairs            •  Trade shows      •  Ceremonies          sporting         •  Educational               Product 
      •   Concerts             •  Workshops           and awards          events              partnerships              launches 
          Rehearsals           •  Team             •  Religious       •   Gala dinners     •  Community             •   Shootings
      •   Performances            building            ceremonies                              gatherings            •   Fashion 
      •   Film screening                                                                   •  Sport & arts              shows 
                                                                                              classes
                                                                                           •  Boys/girls scout
      “Most event professionals believe that in-person events will return in the second half of 2021 — 30% are 
      betting on Q3, while 27.5% believe they'll return in Q2.” (EventMB, 2020) 
     2 |  ADVISORY BOARD FOR THE ARTS – Confidential for ABA members only 
       Main Selection Criteria For Events’ Organizers 
       What are the most important decision factors when choosing a venue? 
                                                                                                   Factors                                     %
       In a study lead in 2015 for the “Market and Economic Analysis for                           Meeting space                            45%
       a Proposed New Multi-Purpose Civic Center in Waldorf”, input was                            requirements 
       obtained  regarding  the  selection  criteria  used  by  organizations,                     Overall cost                             41%
       meeting  planners  and/or  event  producers  when  choosing  a                              Location                                 38%
       destination to host their event. The table on the right illustrates 
       the venue selection criteria considered most important and their                            Condition and quality of                 37%
       relative ranking. Overall cost, space requirements, location,                               venue
       and overall value, rank high.                                                               Overall value                            31%
       The Covid-19 Pandemic has added an important criterion to this                              Flexible contracts                       26%
       selection. According to EventMB 2020 analysis, 56% of planners                              Attractive location to                   24%
       value  safety  standards  above  all  else  when  it  comes  to                             attendees
       choosing  a  venue  for  their  next  event  (the  same  criterion  for                     Customer service                         24%
       destinations ranked by 37% of planners). This suggests planners                             Meeeting room rates                      19%
       expect  venues  to  carry  more  weight  than  destinations  when  it 
        “Mid-tier properties are the most popular venue type for 2021, with                        Flexible and dedicated                   16%
       comes to  safeguarding  their  attendees.  Therefore,  BMC  testing 
        eventprofs indicating that 37% of events this year will take place in                      staf
       and vaccinations initiatives should be maintained.                                          Note: Respondents could choose more than one factor, 
        that property type.”                                                                       as such percentages do not add to 100%.
        (Global Meetings & Events Forecast, 2021)                                                  Incentives and                           15%
                                                                                                   concessions
      3 |  ADVISORY BOARD FOR THE ARTS – Confidential for ABA members only 
                                                                                                   Amenities and servies                    11%
      Maximizing Revenues & Reputation Through 
      Facility Rental
                                                                The Question
                How to maximize revenues and reputation through a multi-purpose facility rental? 
        1      Becoming a relevant                    2      Hosting artists from                    3     Thinking beyond the 
               destination to the                            varied genres                                 performing arts sectors 
               community 
                Bringing value through                        Supporting artists through                         Tackle the variety of 
               community engagement                              residencies & retreats                             pop-up events 
                         focus                                           focus 
      Note: fees and additional information on examples are available at the end of the deck. 
     4 |  ADVISORY BOARD FOR THE ARTS – Confidential for ABA members only 
      Becoming A Relevant Destination To The Community 
      Making it a relevant space for local audiences, professionals, and the community to engage with 
      will increase reputation and make it easier to attract broader audiences. A way to do increase 
      relevance is by giving back to the community. 
        San Francisco Community Music Center is a                   Footscray Community Arts Centre is an 
        destination for music education that focuses on             independent creative precinct in the suburbs of 
        solidifying the musician's target audience and              Melbourne. FCAC is a highly versatile cultural precinct 
        ofering them afordable spaces and services at a low         with unique outdoor and indoor spaces to 
        cost.                                                       accommodate a wide range of events. Their programs 
        Resources for musicians include recording                   focus on creativity and social justice. 
        services, hall rentals, afordable practice rooms, and 
        instrument rental programs.                                 Community engagement efforts: 
                                                                    ‣ All proceeds from venue hire and event management 
        Community engagement efforts:                               services go back to FCAC’s initiatives to support 
        ‣ Host 200+ free-of-charge or low-cost concerts             Melbourne’s west communities
                                                   Implementation Ideas
        ‣ Financial aid program to assist students in need          ‣ Welcome large scale outdoor events (e.g. music 
       • ‣ Recording service for upcoming artists                   festivals) to reach younger communities 
          Focus on local artists by hosting concerts and have discounted prices for local musicians’ rehearsals or 
          community-related events. 
       •  Allow artists to expose sculptures, art installations, and landscapes in the outside area to attract tourists 
          and art lovers. 
       •  Partner with local institutions that collect food donations, such as 
          Sharing House Transylvania Christian Ministry, to distribute leftover meals from events. 
     5 |  ADVISORY BOARD FOR THE ARTS – Confidential for ABA members only 
       Hosting Artists From Varied Genres
       Partnering with institutions to provide artists’ retreats, residencies, conferences, and 
       workshops, can allow BMC to make better use of its space during low seasons and take 
        
       advantage of its housing possibilities; while establishing a broader network in the arts industry. 
        The Eugene O'Neill Theater Center is dedicated                       Jacob’s Pillow is a dance center, school, performance 
        to the development of new works and new voices for                   space and home to America’s longest-running 
        the stage.                                                           international dance festival (Jacob's Pillow). 
        On top of a diferent range of conferences and                        The Pillow Lab is a residency program that supports 
        residencies, the O’Neill ofers an National Critics                   U.S.-based and international dance artists during crucial 
        Institute Program. The two-week workshop is                          development, research, and technical stages of 
        America's leading boot camp, ofering Fellows an                      choreography-driven projects. Residency concludes with 
        intensive course of study for writers of all experience              a virtual public showing as part of the series “Inside the 
        levels.  Lead funding for the National Critics Institute             Pillow Lab,” with additional opportunities for members at 
        is provided by the John S. and James L. Knight                       the $500 level and above and partners of the College 
        Foundation. In 2020, Knight Foundation made a                        Partnership Program to provide feedback and questions 
                                                                             to the artists.
                                                          Implementation Ideas
        three-year, $240,000 commitment in support of the                    Lead support for the Pillow Lab is provided by The 
        program.                                                             Andrew W. Mellon Foundation. 
       •   Contact privately funded institutions or foundations that provide grants or financial support for artists' 
           residencies and programs.
       •   Include donors and partners in the relationship with artists.
     6 |  ADVISORY BOARD FOR THE ARTS – Confidential for ABA members only