Strategic Management: 
    Concepts and Cases
    Arab World Edition
    Fred R. David
    Abbas J. Ali
    Abdulrahman Y. Al-Aali
    Chapter 6: 
    Strategies in Action
   Ch 6 -2      Copyright © 2011 Pearson Education
      Chapter Outline
      • Long-Term Objectives
      • The Balanced Scorecard
      • Types of Strategies
      Integration Strategies
      Intensive Strategies
      Diversification Strategies
      Defensive Strategies
      Porter’s Five Generic Strategies
    Ch 6 -3     Copyright © 2011 Pearson Education
      Chapter Outline (cont’d)
      • Means For Achieving Strategies
      • Strategic Management in Nonprofit and Governmental 
         Organizations
      • Strategic Management in Small Firms
    Ch 6 -4     Copyright © 2011 Pearson Education
                  Long Term Objectives 
    • Represent the results expected  from pursuing certain  
       strategies 
    • Then strategies represent the actions to be taken to 
       accomplish long – term objectives 
    • The time frame for objectives and strategies should be 
       consistent  (usually from two to five years ) 
   Ch 5 -
   5
      The Nature of long-term objectives: 
       •  Quantifiable                         •  Hierarchical
       •  Measurable                           •  Obtainable
       •  Realistic                            •   Timeline
       •  Understandable                       • Congruent among 
                                                  organizational units 
       •  Challenging 
                                                           Ch 5 -6
    Ch 6 -6     Copyright © 2011 Pearson Education