232x Filetype PPTX File size 0.06 MB Source: bbhegdecollege.com
Strategic management is the process of formulating and implementing strategies to achieve long term goals and competitive advantage. Definition; “ A stream of decision and actions, which lead to the development of an effective strategy or strategies to help achieve corporate objectives”. - William F. Glueck strategic management is that set of managerial decisions and actions that determines the long run performance of a corporation, it includes strategic intent, environment scanning, strategic formulation, strategic implementation, evaluation and control. Strategic management process; The Strategic management process means defining the organisation strategy. It is also defined as the process by which a manager makes a choice of a set of strategies for the organisation that will enable it to achieve better performance. Steps in strategic management process; 1. Developing Vision, Mission and Objectives 2. Environmental Scanning 3. Strategy Formulation 4. Implementing Strategy 5. Strategy Evaluation Benefits of Strategic Management; 1. Creating a better future 2. Identifying strategic directions3 3. Make better business decision 4. Business Longevity 5. Increasing market share and profitability 6. Avoiding competitive Convergence 7. Financial Benefits 8. Non-financial benefits Limitation Strategic Management process; 1. Complex Process 2. Time consuming 3. Difficult to Implement 4. Requires Skilful planning 5. The future doesn’t unfold as anticipated 6. It can be expensive. Conclusion: the process in not a one time implementation but we can think strategic management process as a loop which keeps on going to achieve the objectives as per the needs.
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