Introduction
    • Why the creative industries
    • The empirical research
    • A holistic business model framework 
    • Emerging trends
    • The portfolio model
    • Future research 
    • Questions
                           © Feng Li, 2014              2
      What are the creative industries?
      ‘What began as an opportunistic yoking together of 
      art and industry in cultural policy for purposes of 
      advocacy and investment has now been 
      enthusiastically adopted by politicians, analysts and 
      educators around the world as an umbrella term 
      covering all or some of the arts, media and 
      entertainment industries and associated branches of 
      the knowledge economy.’ (Bilton, 2007: xvi).
                               © Feng Li, 2014                  3
              The creative industries
    • An umbrella term for those industries ‘based 
      on individual creativity, skill and talent and 
      have the potential to create wealth and jobs 
      through developing intellectual property’ 
    • 13 sub-sectors explicitly identified 
    • A significant and rapidly growing segment of 
      the economy
                            © Feng Li, 2014              4
                          Sectors of the creative industries
                         1        Advertising                            8        Film and video
                         2        Architecture                           9        Music
                         3        Art & antiques markets                 10       Performing arts
                         4        Computer & video games                 11       Publishing
                         5        Crafts                                 12       Software
                         6        Design                                 13       Television and radio
                         7        Designer fashion                        14       Others 
                            Source: UK Department of Culture, Media and Sports (DCMS)
                                                               © Feng Li, 2014                                                      5
                Why creative industries?
     • An ideal domain for systematic examination of the 
        digital transformation of business models
     • Full range of organisations -  from large multinationals 
        to micro-businesses
     • Full range of activities – 
         –digital native sectors (such as digital games) where many 
           new business models are developed and adopted
         –traditional sectors that have been significantly affected by 
           digital technologies (e.g. Publishing , design and music)
         –areas where the full impacts of digital technologies are still 
           to emerge (e.g. fine art)  
                                   © Feng Li, 2014                       6