Attitudes
        Attitudes
         Attitudes                Cognitive component
                                  The opinion or belief 
         Evaluative               segment of an attitude.
         statements 
         or                       Affective Component
         judgments                The emotional or feeling 
         concerning               segment of an attitude.
         objects, 
         people, or               Behavioral Component
         events.                  An intention to behave in a 
                                  certain way toward someone or 
                                  something.
       © 2005 Prentice Hall Inc. All rights reserved.               3–2
        Moderating Variables
         Moderating Variables
       The most powerful moderators of the attitudes relationship 
       are the importance of the attitude, its correspondence to 
       behavior, its accessibility, the presence of social pressures, 
       and whether a person has direct experience with the 
       attitude.
       Specific attitudes tend to predict specific behaviors, 
       whereas general attitudes tend to best predict general 
       behaviors. For instance, asking someone about her 
       intention to stay with an organization for the next 6 months 
       is likely to better predict turnover for that person than asking 
       her how satisfied she is with her job overall. On the other 
       hand, overall job satisfaction would better predict a General 
       behavior, such as whether the individual was engaged in 
       her work or motivated to contribute to her organization
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    Discrepancies between attitudes and behavior This may 
    explain why an employee who holds strong anti-union 
    attitudes attends pro-union organizing meetings, or why 
    tobacco executives, who are not smokers themselves and 
    who tend to believe the research linking smoking and cancer, 
    don’t actively discourage others from smoking.
    Attitude–behavior relationship 
    Asking college students with no significant work experience 
    how they would respond to working for an authoritarian 
    supervisor is far less likely to predict actual behavior than 
    asking that same question of employees who have actually 
    worked for such an individual.
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       Types of Attitudes
        Types of Attitudes
        Job Satisfaction
          A collection of positive and/or negative feelings 
          that an individual holds toward his or her job. 
        Job Involvement
          Identifying with the job, actively participating 
          in it, and considering performance important to 
          self-worth.
        Organizational Commitment
          Identifying with a particular organization and 
          its goals, and wishing to maintain 
          membership in the organization.
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       Types of Attitudes
        Types of Attitudes
        Perceived Organizational support (POS) 
        The degree to which employees believe an 
         organization values their contribution and cares 
         about their well being.
       Employee Engagement 
       An individual’s involvement with, satisfaction 
         with, and enthusiasm for the work he or she 
         does.
        Organizational Commitment
         Identifying with a particular organization and 
         its goals, and wishing to maintain 
         membership in the organization.
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