1.2 Six Challenges To Being 
  A Star Manager
  CHALLENGE #1: MANAGING FOR COMPETITIVE 
  ADVANTAGE—STAYING AHEAD OF RIVALS
  •Competitive advantage is the ability of an 
  organization to produce goods or services more 
  efficiently than competitors do, thereby 
  outperforming them
 1.2 Six Challenges To Being 
 A Star Manager
  CHALLENGE #2: MANAGING FOR DIVERSITY-THE 
  FUTURE WON’T RESEMBLE THE PAST
  •In the future, managers will be challenged to maximize 
  the contributions of employees that are diverse in 
  gender, age, race, and ethnicity  
 1.2 Six Challenges To Being 
 A Star Manager
  CHALLENGE #3: MANAGING FOR GLOBALIZATION—
  THE EXPANDING MANAGEMENT UNIVERSE
  •Managing for globalization is a complex, ongoing 
  challenge
  •It is important for managers to understand how 
  cultural differences affect an organization
  1.2 Six Challenges To Being 
  A Star Manager
  CHALLENGE #4: MANAGING FOR INFORMATION 
  TECHNOLOGY
  •Managing the Internet (the global network of 
  independently operating but interconnected 
  computers, linking hundreds of thousands of 
  smaller networks around the world) is perhaps the 
  biggest information technology challenge for 
  managers
 1.2 Six Challenges To Being 
 A Star Manager
  CHALLENGE #5: MANAGING FOR ETHICAL 
  STANDARDS
  •Pressure to meet sales, production, and other 
  targets can create ethical dilemmas for managers 
  CHALLENGE #6: MANAGING FOR YOUR OWN 
  HAPPINESS AND LIFE GOALS
  •Managers need to consider whether meeting the 
  organization’s challenges is also personally fulfilling