CEFACT and stakeholders
              CEFACT and stakeholders
       • Gap analysis:
         Gap analysis:
          – Priority stakeholder messages
             Priority stakeholder messages
       • Who are “stakeholders”?
         Who are “stakeholders”?
                                                          SITPRO
                                                          Simplifying International Trade
               Definition of stakeholder
                Definition of stakeholder
       • Anyone that has an interest in a project or will be 
         Anyone that has an interest in a project or will be 
         affected by its deliverables or outputs
         affected by its deliverables or outputs
       • Those who are affected by a project or other 
         Those who are affected by a project or other 
         output, who have influence or power over it, or 
         output, who have influence or power over it, or 
         have an interest in its successful or unsuccessful 
         have an interest in its successful or unsuccessful 
         conclusion
         conclusion
                                                          SITPRO
                                                          Simplifying International Trade
                     Understanding stakeholders
                     Understanding stakeholders
           •    Two major elements to stakeholder management: 
                Two major elements to stakeholder management: 
                 – Stakeholder Analysis
                      Stakeholder Analysis
                        •  the technique used to identify the key people who have to be won 
                           the technique used to identify the key people who have to be won 
                           over
                           over
                 – Stakeholder Planning 
                      Stakeholder Planning 
                        •  the technique to build the support that helps you succeed
                           the technique to build the support that helps you succeed
                                                                                                     SITPRO
                                                                                                     Simplifying International Trade
            Understanding stakeholders
            Understanding stakeholders
       • Important to understand the values and issues 
         Important to understand the values and issues 
         that stakeholders have in order to address them 
         that stakeholders have in order to address them 
         and keep everyone on board for the duration of 
         and keep everyone on board for the duration of 
         the project
         the project
                                                          SITPRO
                                                          Simplifying International Trade
             Understanding key stakeholders
              Understanding key stakeholders
          •   Financial or emotional interest?   
              Financial or emotional interest?              •   Who influences their opinions 
                                                                Who influences their opinions 
              Positive or negative? 
              Positive or negative?                             generally, and who influences their 
                                                                generally, and who influences their 
                                                                opinion of you? 
          •   What motivates them most of all?                  opinion of you? 
              What motivates them most of all? 
                                                            •   Who else might be influenced by 
          •   What do they want from you?                       Who else might be influenced by 
              What do they want from you? 
                                                                their opinions?                       
          •   Best way of communicating your                    their opinions?                       
              Best way of communicating your 
              message to them?                              •
              message to them?                                  Do some of these influencers 
                                                                Do some of these influencers 
                                                                become important stakeholders in 
          •   Current opinion of your work? Is it               become important stakeholders in 
              Current opinion of your work? Is it               their own right?
              based on good information?                        their own right?
              based on good information? 
          •   What will win them around if they are 
              What will win them around if they are 
              not supportive? 
              not supportive? 
          •   If they can’t be won round, how will 
              If they can’t be won round, how will 
              you manage their opposition? 
              you manage their opposition? 
                                                                                           SITPRO
                                                                                           Simplifying International Trade