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What is environmental scanning?
“Environmental
scanning is the art
of systematically
exploring and
interpreting the
external
environment to
better understand
the nature of
trends and drivers
of change and their
likely future impact
on your
organization.”
Graphic provided by Marie Conway, Thinking Futures. 2013. - Conway, 2009
Quotation from Marie Conway. (2009). Environmental Scanning –
what it is and how to do it”, slides 20-21. Accessed at Slideshare.com 2
Emerging, Trending, or Wild Card?
What to look for, according to
Conway (2009):
• Use emerging issues to
challenge long-term
assumptions and for “what
if” questions.
• What are the drivers of
trends? Is there a
connection between
trends?
• What are potential wild
cards? [Wild cards are less
likely to occur, but would
be highly disruptive if they
did occur.]
However…
• Not all emerging issues
become trends; not all
trends go mainstream
Graphic provided by Marie Conway, Thinking Futures. 2013. • Pace varies – some issues
Paraphrase from Marie Conway. (2009). Environmental Scanning – what it is & trends move quickly,
and how to do it”. Accessed at Slideshare.com others slowly
3
Environmental Landscape
Technology Political
Informati Demographic
I
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on i p
v lti- d
E i u l
m d M r
p u o
w
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Environment w l ica
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AI
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4
Focus Area Categories
• Business Management & Strategy – includes strategic role of HR; HR business
management skills; strategic planning process; evaluating internal/external environment;
and the legislative and regulatory environment
• Workforce Planning and Employment – includes employee rights, privacy, and consumer
protection legislation; organizational staffing requirements; job analysis and documentation;
recruitment, flexible staffing, selection and retention
• Human Resource Development – includes organizational development initiatives; adult
learning and motivation; training and development; talent and performance management
• Compensation and Benefits – includes compensation structure and systems; benefit
programs (govt. mandated, deferred comp plans, health care and other non-statutory
benefits); compensation and benefits legislation; evaluation of comp and benefits programs
• Employee and Labor Relations – includes employee and labor relations legislation; union
organizing and collective bargaining; unfair labor practices; discipline and complaint
resolution
• Risk Management – includes organizational risk; workplace safety, health, security and
privacy; risk management legislation
Adapted from Society for Human Resource Management learning modules for the PHR/SPHR certifications. From
http://www.shrm.org/Education/educationalproducts/learning/Pages/modules.aspx
5
External Environmental Scan Results
Focus Area Emerging Issues Trends Wild Cards
Business & • Big data for prediction • Open- and crowdsourcing for solutions
Management • Encouraging innovation • On demand & self-service
Strategy • Collaborative / network governance • Lean process improvement
• Enterprise content management systems
Workforce • Virtual workforce • Aging and increasingly Hispanic • Automation /
Planning & • High performance talent pools workforce AI for
Employment • Slow hiring for government workforce; • Part-time and temporary employees for knowledge –
mostly replacements flexibility based jobs
• Anti-discrimination protection for • Social media recruitment & branding
unemployed • STEM pipeline
• Focus on hiring people with disabilities
HR Development • Employee engagement focus for • Technology and social learning and
performance and productivity development
• Network performance • Lifelong learning as expectation
Compensation & • Retirement readiness of workforce • Modest increase in salaries for most U.S.
Benefits workers
• Health plan premium increases
• Sustainability of public pensions
Employee & • Non-union employee groups • Anti-union efforts • Decreased
Labor Relations • Uncertainty regarding recent NLRB • Increase in FLSA lawsuits union
decisions • Employer vs. employee rights re: social presence in
media WA
Risk • Protecting HR & HR data from natural • Workplace wellness program incentives
Management disaster risks • Data security & privacy protections
• Resilient, adaptable organizations • Strengthening accountability & public
• Use of big data to predict and prevent confidence through “e-government”
• Quantified self for self improvement –
wellness efforts
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