306x Filetype PPT File size 0.20 MB Source: arhivs.kurzemesregions.lv
SWOT
This is often done for organisations but
not often for cities/towns/regions
SWOT
SWOT stands for:
Strengths,
Weaknesses,
Opportunities and
Threats.
SWOT
STRENGTHS AND WEAKNESS
These are internal aspects of your
organisation/town/city which are helping
you or preventing you from achieving your
objectives.
SWOT
Each aspect needs to be considered and
listed as either a Strength or a Weakness.
[Some things might be both]
The idea is to establish ways of exploiting
the strengths and overcoming the
weaknesses.
SWOT
OPPORTUNITIES AND THREATS
These are external considerations which have an
influence on the organisation but over which you have no
direct control:
• sector changes [ e.g. in music or technologies etc,]
• funding for infrastructure
• Local Authority or City changes [new laws]
• competition – other towns
• urban development
• demographic changes [potential workforce is changing
– population is getting older, young people leaving]
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