Met Services
    Scientific training informs culture
    Exact use of words and phrases
      • Tradition of scientific papers
      • Information needs study and thought
    Command of detail
    Emphasis on routine services
      • Interchangeability of staff
      • Procedures before people
     Scientist Stereotypes
     Introverted
     Serious
     Earnest
     Precise
     Intense
     Disconnected from the ordinary world
     Bookish
    Media and Media People
    Creative training and background
    Competing for attention – shouting loudest
    Concept of Editorial Responsibility
    Different media have different drivers;
      • TV, Internet – Strength of Images
      • Radio – Voice Quality
      • Newspapers – Writing Quality (story telling)
    All are PERSONALITY driven
     Media Stereotypes
     Talkative
     Loud
     Emotional
     Partying / Drinking / etc
     Self-centered
     Self-important
     Shallow
    Meteorology and the Media
   There are commonalities (especially with 
    weather scientists?)
     • Curiosity
     • Value Experience
     • Work in a time-bound manner
   Weather Broadcasters speak to both sides
     • Draw suspicion from both sides!