129x Filetype PPT File size 0.04 MB Source: www.nku.edu
Key Points • What is empirical research? • What is the scientific method? • How do psychologists conduct research? • What are some important ethical considerations in conducting psychological research? The Scientific Method • Step by step process for guiding research • Provides an objective, systematic framework for research • Cyclical Steps of the Scientific Method 1. Review the literature 2. Formulate a testable hypothesis 3. Design the study and collect the data 4. Analyze the data and accept or reject the hypothesis 5. Publish, replicate and seek scientific review 6. Theory building Step 1:Reviewing the literature • What research has been done in this area? • What are the current theories? • Consult scientific journals only. • What can my research add to the current knowledge? Step 2: Formulate a testable hypothesis • Develop a specific prediction related to the area of interest • Must be “testable”
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