Business Plans
     US Small Business Administration
          Free on-line short courses:
            http://www.sba.gov/services/training/onlinecourses/index.html
          In general, the courses are all self-paced and should 
            take about 30 minutes to complete.  Most of the 
            courses require a brief online registration.  
             Small Business Primer: Guide to Starting a Business
             How to Prepare a Business Plan
             Technology 101: A Small Business Guide
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     Business Plans website
     US SBA site (previous slide)
     Commercial website:  http://www.bplans.com
          Ecommerce sample business plan:
           http://www.bplans.com/e-commerce_start-
           up_business_plan/executive_summary_fc.cfm
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     Palmer Web Marketing
     http://www.palmerwebmarketing.com
     Some interesting resources
         But caveat surfer!
     Handout for discussion:
         Top 10 eCommerce Startup Mistakes
     Free e-book (79 pages, lots of whitespace)
         eCommerce Roadmap
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      eCommerce Roadmap contents
      Palmer Webmarketing has a free e-book
         http://www.palmerwebmarketing.com/e-commerce-ebooks/e-commerce-
         tips-ebook.php
      Contents are:
           Landing Page Optimization
           Site Navigation Optimization
           Site Search Optimization
           Category Page Optimization
           Product Page Optimization
           Shopping Cart Optimization
           Checkout Process Optimization 
           Customer Service
           eCommerce SEO Tactics 
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     Startup Review: Case Studies
     http://www.startup-review.com/blog/about/
          a blog that profiles successful Internet start-ups in a 
            case study format
          Created through interviews with early employees at 
            the companies profiled and industry experts
      Advertising.com, Betfair.com, Craigslist, Digg.com, eCRUSH 
        Network, eHarmony, Facebook, Flektor, Flickr, Greenfield Online, 
        Grouper Networks, Homegain, HotJobs, HOTorNOT.com, 
        iStockphoto, Jumpcut, Jumpstart Automotive, Linkshare, LoopNet, 
        LowerMyBills.com, Marchex, MyBlogLog, MySpace, Newegg, 
        Reddit, Rent.com, Rotten Tomatoes, StepUp Commerce, 
        Userplane, Wallstrip, Xfire, YouTube, Zappos.com
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