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picture1_Action Plan Ppt 68797 | Toppon Action Plan


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File: Action Plan Ppt 68797 | Toppon Action Plan
action plan ii january 2016 execute all the plans launching product execute the marketing plans february 2016 evaluation evaluate the growth perfomance marketing evaluate the users experiences never stops keep ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 3 years ago
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                             Action Plan II
      January 2016: Execute all the plans
      - Launching product
      - Execute the marketing plans
      February 2016: Evaluation
      - Evaluate the growth perfomance                   Marketing 
      - Evaluate the users experiences                   Never Stops
      - Keep review the users’ feedback
      March 2016: Innovation Mode
      - Reform the team
      - Need to create the efficiency
      - Keep innovative
            Expected Fund
   1. The Regulations:
   - The licenses requirement Rp 100.000.000
   - Deposit (if needed)
    expect 50.000.000/operators
    10 x 50.000.000 = Rp 500.000.000
   2. Operational:
   - The activity: Rp 100.000.000 -> includes product launching
   - The team: Rp 100.000.000
   3. The Marketing Plan:
   - The need of marketing around Rp 10.000.000.000 -> include radio & tv ads for 
   2-3 years
         Expected Profit
  Year 1
  - The total cost = Rp 2.000.000.000 -> include working 
   capital
  - 2.000.000 active user
  Pesimistic Profit:
  - Rp 1000 x 2.000.000 active user = 2000.000.000 in the first 
  month of year 2
  The BEP Point is approximately1 year
      Traction Plans (2)
  142 of 250 Gamer’s Respondents are Spenders
  Means 56,8% of Gamers are Spenders
  There are 30 Million Gamers in Indonesia
  34,1% if Indonesian’s Internet users are gamers 
  (88,1 Million Internet Users in Indonesia)
  Source: Skyoneapp
      Traction Plans (3)
  So, in Binus University alone
  There are more or less 42.000 students
  And expect 34,1% of 42.000 students are 14322 gamers
  So 56.8% of 14322 = 8134,90 -> around 8135 Spenders
  So in around 3 months we predict that we can get 8135 
  Spenders only
  in Binus University alone with Booth Campaign and 
  through the WoM
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