Objectives
        In this chapter, you will learn about:
        • Planning electronic commerce initiatives
        • Strategies for developing electronic 
           commerce Web sites
        • Managing electronic commerce 
           implementations
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            Planning Electronic Commerce 
                                 Initiatives
        • Objectives of electronic commerce:
            – Increasing sales in existing markets
            – Opening new markets
            – Serving existing customers better
            – Identifying new vendors
            – Coordinating more efficiently with existing vendors
            – Recruiting employees more effectively
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           Linking Objectives to Business 
                                 Strategies
        • Downstream strategies 
            – Used to improve the value that the business 
               provides to its customers
        • Upstream strategies 
            – Focus on reducing costs or generating value  
                • Work with suppliers or inbound shipping and freight 
                  service providers
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           Linking Objectives to Business 
                     Strategies (continued)
        • Electronic commerce opportunities can 
           inspire businesses to undertake activities 
           such as:
            – Building brands
            – Enhancing existing marketing programs
            – Selling products and services
            – Selling advertising
            – Developing a better understanding of customer 
               needs
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                       Measuring Benefits
        • Tangible benefits of electronic commerce 
           initiatives include:
            – Increased sales
            – Reduced costs
        • Intangible benefits of electronic commerce 
           initiatives include:
            – Increased customer satisfaction
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