FACTORS OF CUSTOMER ACQUISITION
                                      FEATURES                               ASSURANCE                                  BENEFITS                                  PRICING
                              What distinguish our product(s)          What is our brand image and                What are the exact benefits              How is our pricing strategy 
                             or service(s)? What are covetable         how do current and potential                that our products/services             determined? And is it within a 
                             features that make us stand out?             customers perceive us?                     deliver to customers?              practical range of affordability for 
                                                                                                                                                               target customers?
                                                       RELATIONSHIP                            PRESENTATION                               EXPERIENCE
                                                    How is our CRM? And do we            For physical products, how are they       What is the customer journey like 
                                                   have partnerships with other            packaged? For digital products,         throughout the purchase journey 
                                                   companies that can help us?                how is the user interface?           and what about post-sale follow-
                                                                                                                                                 ups?
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                                                        CUSTOMER SEGMENTATION
                                         Target Market
                                           15 Million
                 Unaware                                          Target Market
                 1.75 Million                                       3.25 Million
                                      Not Tried                                                      Tried
                                      1.35 Million                                                  1.9 Million
             Negative Opinion          Neutral        Favorable Opinion        Rejected         Not Yet Repeated        Repeated
                 0.35 Million         0.65 Million        0.35 Million         0.15 Million        0.75 Million          1 Million
                                                                                                 Loyal To Other         Switcher        Loyal to Our Brand
                                                                                                     Brand
                                                                                                   0.10 Million         0.15 Million        0.75 Million
                                                                                                                        Light User         Regular User         Heavy User
                                                                                                                        0.05 Million        0.15 Million         0.55 Million
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                                         CUSTOMER SEGMENTATION BY REGION
                                                                                                            $60M
                                $68M
                                                                                                                                          $60M
                                                                                          $56M
                                NORTH AMERICA                           AFRICA                                 EUROPE                                  ASIA
                  90%           Expected to grow at      60%            Projected to rise to     75%           It keep pace with        50%            poll 7,1568 
                                rate 17.1% from                         $2.1 trillion by                       global trend                            consumers across 12 
                                2021                                    2025                                                                           markets
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                                         LEAD GENERATION STRATEGY
                    CONVERSION          ANALYSIS STRATEGY          PROMOTION           CONTENT STRATEGY         SEO STRATEGY
                     STRATEGY                                       STRATEGY
                     Nurture leads           Page visit           Manage emails             Keywords             Landing page
                     Segment list             Source               Publish social         On-Page SEO             Web pages
                       Leads                Competition            Social media           Off-Page SEO             Blog posts
                      Prospects                Reach                                                              Call to action
                                            Blog analysis
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                                                                                                                                                                             AIDA SALES FUNNEL
                                                                                                                                                                              •   Social media ads : 
                                                                                                                                                             1                    demographics/interest targeting
                                                                                                                                                                              •   Display ads : topic/interest
                                                AWARENESS/ATTENTION
                                                                                                                                                                              •   Remarketing
                                                                                                                                                             2                •   Paid search
                                                                                                                                                                              •   SEO
                                                               INTEREST
                                                                                                                                                                              •   Email marketing
                                                                                                                                                             3                •   Remarketing
                                                                 DESIRE                                                                                                       •   Paid search/SEO
                                                                                                                                                             4                •   Marketing automation
                                                                 ACTION                                                                                                       •   Email marketing
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