jagomart
digital resources
picture1_Digital Marketing Templates Ppt 68102 | Session Iii  Rural Marketing


 165x       Filetype PPT       File size 2.18 MB       Source: www1.ximb.ac.in


File: Digital Marketing Templates Ppt 68102 | Session Iii Rural Marketing
product anything that has a value in exchange product price place promotion challenges availability affordability acceptability awareness marketing tools marketing challenge product acceptability price affordability place availability promotion awareness source ...

icon picture PPT Filetype Power Point PPT | Posted on 28 Aug 2022 | 3 years ago
Partial capture of text on file.
                            Product 
   
      “ Anything that has a value in exchange” 
   
      Product – price – place – promotion 
   
      Challenges – Availability, affordability, 
     acceptability & awareness 
             Marketing Tools      Marketing Challenge 
                   Product            Acceptability 
                    Price              Affordability
                    Place              Availability 
                  Promotion            Awareness 
             Source: The Rural Marketing Book- Kashyap. P & Raut. S 
          Cont’d 
      Appropriate Product Strategies 
  
    Existing & New Products 
  
    Product features – service quality – price & 
    performance relationship 
  
    Simplicity  is key 
  
    “ Sense & Simplicity” – Phillips Global 
    Campaign
  
     Urban market successes could be rural 
    market failures 
  
     Appropriate new product development 
    processes  
                        Product Levels 
               CORE BENEFIT
        BASIC PRODUCT
      EXPECTED PRODUCT
      AUGMENTED PRODUCT
                                                 POTENTIAL PRODUCT
                                  Cont’d 
    Product Level      Characteristics  Example             Rural Vs 
                                                            Urban 
    Core Benefit       Fundamental        Entertainment     Same 
                       benefit/ services 
    Basic Product      Benefit/service    Television Set    Same
                       into tangibles 
    Expected           Attributes &       Digital sound,    Appearance of 
    Product            conditions         flat screen       differences in 
                       buyers normally                      expectations 
                       expect 
    Augmented          Exceeding          Battery           Pleasant 
    Product            customer           Operated TV       surprise for 
                       expectations                         rural customer
    Potential          Encompassing       Jolly Startek TV  Uniquely rural 
    Product            all                                  value 
                       augmentations                        proposition 
                       & 
                       transformations 
The words contained in this file might help you see if this file matches what you are looking for:

...Product anything that has a value in exchange price place promotion challenges availability affordability acceptability awareness marketing tools challenge source the rural book kashyap p raut s cont d appropriate strategies existing new products features service quality performance relationship simplicity is key sense phillips global campaign urban market successes could be failures development processes levels core benefit basic expected augmented potential level characteristics example vs fundamental entertainment same services television set into tangibles attributes digital sound appearance of conditions flat screen differences buyers normally expectations expect exceeding battery pleasant customer operated tv surprise for encompassing jolly startek uniquely all augmentations proposition transformations...

no reviews yet
Please Login to review.