277x Filetype PPTX File size 0.97 MB Source: www.publisheralley.com
Table of Contents
Maximizing Sales Checklist………………………………….3
New Title Presentation Guidelines…………………………..4
New Title Selling Schedule…………………………………..6
R.E.P.S…………………………………………………………7
R.E.P.S. – FAQ’s………………………………………………8
Review Copy Guidelines……………………………………..9
Vendor Stats Sales Reports………………………………..10
ONIX Requirements…………………………………………15
Publisher Alley……………………………………………….16
Key Contact Lists…………………………………………….18
2
Baker & Taylor Checklist for Maximizing Sales
Submit titles in advance:
Ensure accurate and timely title submission via ONIX or new title template
Use manual on-line process for drop-ins -
http://edi.btol.com/PublisherSubmissions/Pubinfo.aspx
Ensure data integrity and quality:
Make changes & updates to the database (datafix@baker-taylor.com)
Request quarterly title audits from Aruna Pandya (
Aruna.Pandya@baker-taylor.com)
Review Automatically Yours author list and request a Continuations program
audit from Rob Daniels (Robert.Daniels@baker-taylor.com)
Make informed buy suggestions:
Provide proper new book analysis
Review copy submission
Request sell through analysis reports through your buyer
Monitor publicity:
Take advantage of Pub Alley watch lists and snapshots to monitor stock levels
Send publicity announcements to DL-Publicity@baker-taylor.com
Plan a co-op strategy:
Review the B&T marketing guide (updated annually)
Meet with your strategic marketing consultant regularly to learn about new
promotions
Use quarterly vendor stats to determine your marketing plan
3
Baker & Taylor New Title Presentation
Guidelines
Before you begin work on the buy report for the upcoming season, please run
and review the pre pub +30 and pre pub +90 sell through for the previous
season (i.e., spring to spring, fall to fall, or corresponding publication months)
in order to make sure the suggested buys for the new season track the sales
trend.
Please send Pub Alley buy reports to the buyers at least 24 hours in advance
of your appointment and copy newbookbuys@baker-taylor.com.
General Guidelines for new titles presentation and comp titles:
• Include the +30 day and +90 day sell through reports when you send the
Pub Alley Buy report (once per season).
• Titles need to be presented at least 5 months prior to publication date
(see Baker & Taylor New Title Schedule on page 7).
• Send an Edelweiss collection link or digital catalog for the titles being
presented prior to the appointment.
• Minimum of at least 2 comp titles per presentation title.
• At least one of the comp titles should have sales equal to or greater than
the recommended buy number.
• Except for reprints, comps should be the same format (hardcover or
paperback) and discount category (trade, academic trade, or short), and
price range as the presentation title.
• Break out the total buy by service center (only GA and IL) and let the
report automatically calculate the total.
• Skew the service center numbers based on tour schedule, author’s
home, and/or regional interest.
• Order quantities should be in carton multiples when possible.
• Include a message with your name, publisher, and suggested
appointment date when emailing the Pub Alley report.
4
Baker & Taylor New Title Presentation
Guidelines
New Fiction
• List author’s last 3 titles (if applicable).
• All other comps should be the same format (hardcover or paper) as the
presentation title.
• For debut fiction, list at least one recent fiction comp from same imprint
as presentation title that had equivalent print run and sales/demand
equivalent to buy recommendation.
New Non-fiction
• List author’s last 2 titles (if applicable).
• Comps should be the in the same category as the presentation title. For
University Presses, the comp should be another University Press title in
the same subject area.
• At least one recent comp in same category from same imprint as
presentation title that had equivalent print run and sales/demand
equivalent to buy recommendation.
New in Series
• List at least 3 titles published in the same series from the equivalent or
earlier season.
Reprints
• Original hardcover sales
• At least 1 comp in the same category & format from the same imprint as
presentation title that had equivalent print run and sales/demand
equivalent to buy recommendation.
Annuals
• Provide last 3 editions
• If there has been a sales increase or decline from edition to edition,
adjust the buy recommendation accordingly.
Reissues
• List edition that will be replaced and 2 comparable reissued titles that
were recently published.
5
Baker & Taylor New Title Schedule
Speedstock Titles
Speedstock titles are those with a suggested buy quantity over 3,000 units
for adult Non-Fiction and Children’s titles, and over 5,000 units for adult
Fiction titles. They should be prioritized at the beginning of your selling
season.
Titles
Presented to
Publication Date Buyer Purchase Order Created
Oct - Dec June 1 June 15
Jan - Mar Sept 1 Sept 15
Apr - June Dec 1 Dec 15
July - Sep Mar 1 Mar 15
Non-Speedstock Titles
Titles Presented to
Publication Date Buyer Purchase Order Created
Jan Aug 1 Sept 1
Feb Sept 1 Oct 1
Mar Oct 1 Nov 1
Apr Nov 1 Dec 1
May Dec 1 Jan 1
June Jan 1 Feb 1
July Feb 1 Mar 1
Aug Mar 1 Apr 1
Sep Apr 1 May 1
Oct May 1 June 1
Nov June 1 July 1
Dec July 1 Aug 1
6
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