The Marketing Trifecta
                      Public          Social 
                    Relations         Media
                           Advertising
      We’re better together!
  • Improve the effectiveness of the Marketing 
   Trifecta by working together with 
   organizations who share common goals
     Public Relations - Overview
  • What is PR?
   –The business of generating goodwill for your 
    organization
   –PR is free, but not guaranteed
   –PR is a sustained effort
   –PR is about generating buy-in from the public
   –PR is media relations
         PR Strategies
  1. Develop a Media Contact List
   –Find contacts online / get direct contact 
    information
   –Differentiate between advertising and editorial
   –Don’t underestimate the value of local media
   –Go after niche
   –Categorize media into types and region
   –Develop relationships
   –Find media who have specific buy-in
           PR Strategies
  2. Create a Media Fact Sheet
    –A quick reference sheet for media
    –Include basic event details like:
     • Date, location, participation numbers (past and 
      expected), race time, cost to participate, key event 
      highlights like important anniversaries or well-known 
      racers, website address, contact person
    –Post to website and include it with all media 
     communications