Content
                 1.   General Information
                 2.   Summary Funding Proposal                                                 Companies are asked to provide 
                                                                                               information in as concise manner 
                 3.   Market Sector – Impact of COVID-19                                       as possible. 
                 4.   Sales – Impact of COVID-19                                               There is no “1 size fits all” to a 
                 5.   The Team                                                                 slide deck, so please feel free to 
                                                                                               vary the structure and content as 
                 6.   Business Model                                                           you see fit but please make sure 
                                                                                               you cover the issues outlined.
                 7.   Financials
                 8.   Funding Proposal
                 08/28/2022                                                                                                       2
         General Information
         Background
         • Brief background of the company, purpose, high level strategy, accomplishments to date, 
         Opportunity
         • Who are the potential and/or actual customers?  What problems are they having?  
         Solution – Product / Service
         • Description of the company’s product/service.  
         • Describe how your product/service solves the problem for the customer? Describe 
           product differentiation and competitive advantage.  Demonstrate the value proposition.
         • Description of IP and know-how and what protection (e.g. patents) are in place. 
         • Describe roadmap where a product is being developed, key milestones etc.
           08/28/2022                                                                           3
        General Information
         Why you and why now?
         •What is changing for the customer? What dynamics are changing in the market? Why will they go for your 
          solution?
         Market
         •Market definition, size, growth and drivers. Be specific on near term obtainable market. Describe barriers to 
          entry.
         •Provide key points from marketing plan.
         Customer Profile
         •Identify the customer profile the business is targeting, now and in the next phase.  Illustrate with practical 
          examples of existing key customers where relevant.
         Competition
         •Who are or who are likely to be the company’s main competitors.
         •Detail the company’s competitive advantage.
           08/28/2022                                                                       4
       Summary Funding Proposal
       Provide a high level summary of the funding proposal including:
       - Pre COVID-19 - the amount, purpose and stage of funding negotiations including projected key milestones
       - Impact of  COVID-19 including associated changes to milestones, amounts available from private investors 
        (including reasons for reduction)
       - Specify current amount required in this  funding round - outlining why now is an appropriate time for investment, 
        expected return including amount secured by private sector and amount required from CEIF
       - Specify what will be achieved by securing CEIF funding and the impact on the company if the proposal is not 
        supported by CEIF
         08/28/2022                                                           5
        Market Sector – Impact of COVID-19
        Customers
        
        Suppliers
        
           08/28/2022                                                                        6