YOUR 
    PRESENTER
                          Michele Ruiz
                          President and 
                          CEO
                          Ruiz Strategies
     WHY YOU SHOULD BE IMPLEMENTING A
       CONTENT MARKETING 
            STRATEGY
      WELCOME TO THE DIGITAL 
      AGE!
       • The digital era has made everyone a 
        publisher
       • It is possible to obtain new clients 
        through social media
       • Assume people are talking about you 
        and your  company on social media 
        platforms
       • Influencing and even correcting the 
        perception  of you online is critical
      SOCIAL MEDIA MARKETING 
      BENEFITS
       • The efficiencies it provides to an 
        already  time-burdened schedule
       •Increased perception of you as a 
        source  for needed information
       •Automated referral base
     WHAT IT IS COSTING YOU TO NOT BE ON 
     SOCIAL MEDIA
       • People expect to evaluate you 
        based  on what they see online
       • If you’re not online you’re 
        invisible
       •You can bet your competition is 
        using it
       •Data shows people are getting 
        information  first from social 
        channels more than
        your website