Do Now
        • Teacher’s Outbox – Unit 1
        • Open Exercise and Notes – 4Ps
        • Complete the “do now”.    Think of a product 
            you bought recently – and answer the 
            questions.   
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  Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
                         Today’s Objectives
      Now that you have a target market and 
      value prop – what do we do next?
      Or…..
      How to build a 
      marketing program.
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 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
                  Get Ready to Take Notes
                                       Teacher’s Outbox
                                       Unit 1 - Basics
                                       Exercise and Notes – Markets 
                                       and Market Segments
                                       SAVE! as filename – your name
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 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
               5 Stage Marketing Process
                                   Design              Construct                                       Capture 
           Understand            customer              integrated           Build profitable         value from 
             Market &              driven              marketing               customer              customers 
             Customer            marketing            program.               relationships.           to create 
                                strategy.                                                              profits.
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  Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
                  What is our Marketing Program?
             A marketing program is the activities we do to deliver 
                    our value proposition to the target market and 
                                acquire customer relationships.
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  Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall