Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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218x Filetype PPTX File size 0.13 MB Source: www.lcps.org
WHAT IS PRICE?
The value in money
(or it’s equivalent)
for the exchange of
a good or service.
PSYCHOLOGICAL IMPACT OF PRICING
•Psychological impact of pricing is
the customer’s emotional
response to the price
•Customers’ perception shapes
how a marketer determines price
of product or service
STRATEGIES FOR
PSYCHOLOGICAL PRICING
•Prestige Pricing
•Odd-Even Pricing
•Multiple Unit Pricing
•Buy One Get One (BOGO)
•Every Day Low Price (EDLP)
CLASS ACTIVITY
• Work individually or with a partner. Select one of the
psychological pricing strategies identified in previous slide.
• Research the pricing strategy and identify the following:
1) Explanation of the strategy
2) Examples of businesses that use that strategy
3) How the strategy works to motivate the customer to buy
and why is it a successful strategy
4) Create a PPT slide that summarizes the information on
ONE SLIDE
5) Students will come back together as a large group and
discuss their findings
50 Point assignment
PRESTIGE PRICING
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