Basic principles of developing 
      tourism products 
      •  Following an in-depth analysis of the market, draws up 
         the marketing strategy and communication plan for each 
         high-priority tourism market, based on: 
          – Precisely defined segments of the target market; 
          – The territory; 
          – Tourism products offered to the respective market segment in 
             the given territory. 
      •  Agency specifies themes and criteria for themed 
         products and/or campaigns; 
      •  Agency markets the product part of the promotion 
         campaigns of the national tourism products;
      Nature areas 
      of different type
      •  Baltijas Sea and Riga Bay coast and the related 
         biotopes and territories 
      •  Inland waters – rivers and lakes, and their banks 
      •  Bogs/marshes 
      •  Meadows 
      •  Wetlands
        Foreign travelers in Latvia
                          Year 2012, stays in acommodations.
                             Citas valstis; 16.93%
                         Dānija; 1.54%            Krievija; 21.21%
                       Francija; 1.91%
                     Baltkrievija; 1.97%
                         ASV; 2.02%
                        Polija; 2.93%                  Vācija; 10.99%
                        Itālija; 3.03%
                      Lielbritānija; 3.40%
                          Zviedrija; 4.69%    Lietuva; 8.51%
                             Norvēģija; 6.17% Somija; 6.77% Igaunija; 7.94%
                                                                                    Avots: CSB, 2013
                            Leisure activities visits
                                        www.latvia.travel
                                                                                            Orienteering and       Skiing and snowboarding; 
                                                Wind Sports; 2.55%     Aerodium; 1.47%      Geocaching; 4.16%
                                                                                                                   13.27%
                                                               Watersport; 3.31%
                                                                                            Adventure Parks; 16.06%
                                                      Active recreation with 
                                                      children; 33.88%
                                                                                             Horse Riding; 16.32%
                                                                            Go-Kart; 8.97%
                   Cooperation with
                  Tourism development 
                     agency