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picture1_Marketing Ppt 67884 | Event Toolkit


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File: Marketing Ppt 67884 | Event Toolkit
what you will find in this guidance contents introduction running a regional event how can efs support you suggested content some exercise ideas event marketing following your regional event 08 ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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           WHAT YOU WILL FIND IN THIS GUIDANCE?
             Contents 
             •     Introduction  
             •     Running a regional event 
             •     How can EFS support you?
             •     Suggested content
             •     Some exercise ideas  
             •     Event Marketing
             •     Following your regional event 
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           INTRODUCTION
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              RUNNING A REGIONAL EVENT
              What do I need to think about? 
              •    Your invite -  EFS can support you in setting up an Eventbrite page to register 
                   attendees
              •    A venue to host your event – free if possible.  Consider tapping into other 
                   networks with similar purpose and values.
              •    A projector and screen
              •    An opening speaker – someone engaging who has a good story to share!
              •    An invite list in mind, and access to local networks of people to advertise your 
                   event 
              •    Think about your session – will you need flipcharts, pens, any other props etc
              •    The commitment to help organise your event and feedback the outcomes to the 
                   wider practitioner group 
              •    Facilitators to help you with some of the activities, including welcome / reception 
              •    Energy and enthusiasm! 
               
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                                  SUPPORT IS ON HAND….
                    EFS can share learning from previous events and be on hand to support you 
                        when planning 
                    Provide space and support on the Engage for Success website for you to 
                        add your event to our calendar 
                    Use our extensive marketing and communication channels to advertise 
                        your event 
                    Provide relevant video clips & resources e.g. intro of the 4 enablers 
                    Provide advice and guidance from others in the movement 
                    Provide consistent PowerPoint slides, information and resources 
                    The freedom to shape your local networks and follow up activities as you 
                        choose 
                    Peer support and case studies on engagement 
                    Share our passion and energy to get you buzzing before your event! 
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                 Event Costs
               Where possible EFS try to organise free events. That entails finding a free venue, and  free 
               refreshments. These logistical issues can be difficult but here are some ideas which may help:
       First of all ask members of our community, if they have a free venue they could offer
       We can also ask our subscriber list if any of them can help with a venue in a particular location on our weekly 
        newsletter
       We can approach out Taskforce members to see if they can help with a venue
       We could work in collaboration with another organisation for example in the past few months we have worked 
        with CIPD, and Change Management Institute to organise events.
       You may want to consider sponsorship for an event, though be careful that this is not to endorse a particular 
        product or service, but rather to provide something which we need. Often Universities or colleges provide cost 
        effective meeting rooms, and we can offer to showcase or highlight research they have carried out on engagement 
        in return.
       If all else fails we would consider a small charge for tickets to the event, but just to recover our costs e.g. venue 
        hire, rather than to create a revenue stream.
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